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LEGACY BUSINESS SPECIAL ADVERTISING SECTION


COUNTRY HOMES BUILDING SUPPLY A reputation built on integrity and professional, knowledgeable service


(L-R) John Christensen, General Manager; Niles Selden, President; Kelli Selden, Marketing Director; Jeff Selden, Vice President


WHEN EVERETT SELDEN MADE HIS FIRST DELIVERY


in 1947, the North Division “Y” was little more than a dirt fork in the road. Later that year, Country Homes Building Supply opened shop in a building not much bigger than a garage. Three generations later, Country Homes Building Supply employs over 40 people and has nearly 25,000 square feet of sales floor and a full-service lumber yard. Everett’s vision was simple: Carry the best products available, be competitively priced, and retain your customers by being more knowledgeable, more courteous, and more professional than the guy down the street. “The method of our survival was determined back in ’47,” says


Niles Selden, president of Country Homes Building Supply and son the founder. “We still try and match or better the quality of products and the level of customer service that the original store provided.”


While Country Homes’ primary focus remains lumber, hand tools, power tools and construction materials, they’ve expanded to include windows, doors, decking, siding, outdoor furniture and a variety of gardening supplies. From a business that earned its reputation on catering to the needs of area building contractors, Country Homes now also serve the growing demands of home remodelers and do-it-yourselfers. Niles calls Country Homes a “shopping destination.” Of course, those customers could probably find most of what they need at a big box home improvement store, but what they won’t get there is personal attention and expert advice. “People come here for a reason,” Niles says. “Our people are knowledgeable, friendly and helpful. We’re still a family-owned business, and we still think that way. We don’t have the big corpo- rate giant looming over us calling all the shots. We still make all the decisions right here. Our people are all good enough and smart enough that they can make a lot of the decisions on the fly.”


“First and foremost, we’re still a contractor’s store. We have knowledgeable people who are accustomed to dealing with con- tractors on a daily basis,” says Niles’ son Jeff, who acts as vice president of sales and store operations. “We can compete with the box stores (on price), but we give our customers a much better value.” “We’re known as the ‘quality lumber yard store,’” he adds. “When you walk into our store, you can see new design styles and what’s up-and-coming. All of our moldings and doors are kept in an environmentally controlled warehouse so that they are ready to use the day they are taken to the job site without having to accli- mate to room temperature.” Country Homes takes great pride in being one of the oldest lum- ber and hardware stores in the Inland Northwest. Along the way, they’ve not only remained a locally owned family business, with Niles’ daughter Kelli also learning the ropes of the business from the ground up, but they are always welcoming in new generations of builders. It’s a team effort, Jeff says, acknowledging the contribution of


County Homes’ expert, experienced staff. “They pay special atten- tion to meeting the needs of our retail customers. And the contrac- tors know that if they need something in a hurry, they can count on it being there.” In the world of tight bottom lines and growing competition fac- ing Inland Northwest builders, Country Homes Building Supply has succeeded without changing the vision that its founder based the business on more than half a century ago. As Niles points out, it’s a business based on “honesty, integrity and a handshake.”


Country Homes Building Supply, 4111 East Francis Avenue, Spokane, (509) 467-6615, www.countryhomessupply.com.


www.spokanecda.com 163


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