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years. “We have always made our boxes from 100 percent recycled materials,” he says. “This goes back 50 years. “Not only is it recycled, but it’s old newspapers and used corrugated cartons, so the boxes are very environmentally friendly.”


The Gift Box Corporation of America also has a line


of natural jute bags that can be reused endlessly. “It looks great, and it’s not terribly expensive although it looks highly expensive,” Brownstone says. Gift wrap made from recovered papers used in the textile industry was the first product introduced by Nashville Wraps, says Joni Compton.


In 2008, the


company introduced its Green Way line of eco-friendly packaging which includes paper shopping bags, plastic shopping bags, tissue paper, gift wrap, among others. “They all vary in recycled content from 25 percent to many being 100% recycled material,” Compton says. “We also carry biodegradable cello bags and cello rolls as well as reusable shopping bags.”


In addition, the company’s Distant Village collection features sustainable packaging handmade from natural eco-friendly plant-based materials including cogon grass (an aggressive invader of natural and disturbed areas throughout the Southeast) bags, banana paper bags, cocoa paper window boxes, nested boxes, sinamay (banana plant fi bers) mesh bags, ribbon and twine.


Appealing products, reasonably priced Nancy Dickson, the creative director at The Gift Wrap Company in Northborough, MA, notes that not just any recycled product will do, especially when it comes to gift wrap. It’s an area where aesthetics matter. “I think that people want to purchase the recycled paper, but at the same time the design has to be quirky, it has to be fun, it has to be appealing,” she says. This is true particularly when the fi nish is fl at and not “shiny and glittery,” Dickson says.


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