A Good Wrap


SMOCK I 122 Spring 2011 n GREENRetailer


t was once common for people to wrap gifts in readily available and often reusable items. This trend is reemerging as consumer interest in green living and sustainability continues to grow. Joy Harding is the founder of the Earth Balance Bag Company in Sarasota, FL and says that the concept of green gift wrap has seen a rapid surge in popularity


among the public at large. Retailers too are increasingly recognizing the important role they can play in setting a good example


for consumers. Joni Compton, the advertising coordinator at Nashville Wraps in Hendersonville, TN, says: “We believe our customers—retail store owners—are educated and care about the environment. They understand the importance of stewardship and responsible community leadership.” Amy Coane is an example of one such retailer. The retail curator at GRACIE, the gift shop for


the Santa Monica Museum of Art, has a strong commitment to being green which is refl ected in the items the store sells as well as in the materials used to wrap them.


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C O V E R S T O R Y


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