This page contains a Flash digital edition of a book. 11 BUSINESS PROFILE ANGELS IN WAITING HOME CARE Willoughby business has heart and wings by Kay Bryson I

f Florence Nightingale was alive today, she may have started a business providing care to the elderly, allowing them to stay in their homes with all the comforts and familiarity it affords. Instead, her modern-day equivalent, Terri Jochum, R.N., did just that in 2001 when she founded Willoughby’s Angel

In Waiting Home Care. The image we have of the former is that of a nurse dedicated to her patients above all else. The latter started her business encouraged by statistics that patients do better physically and emotionally with loving and continuity of care they receive in the comfort of their own homes.

Jochum, who put herself through

nursing school while raising five children as a single mother, envi- sioned herself someday as a self-em- ployed medical consultant. “Some- day” arrived sooner than expected when a back injury prompted her to leave a position in the transplant di- vision of University Hospitals. With a desire to work with the

elderly and growth potential due to Baby Boomers’ increased demand for health care, Jochum’s business was born. Some clients need 24/7 care, while others require less, such as help with shopping, rides to doc- tor’s appointments or meals pre- pared. Other than the first eight months

when she had part-time hospital jobs to pay the bills, the business’ growth has been impressive and steady. Named to the Lake/Geauga Fast

Track 50 and one of the Weather- head 100 fastest-growing businesses

the past four years, Angels In Wait- ing Home Care has grown from just herself and three clients to 118 cli- ents serviced by four nurses and 70 aides. Last year’s growth was 73 per- cent above the previous year, with further expansion on the horizon as Jochum seeks to franchise, begin- ning in Geauga County and Solon. Training is essential to Jochum as

she schedules mandatory monthly, in-house continuing education class- es to employees who must be certi- fied home-health aides. “We do our own BCI (Bureau of

Criminal Investigation of Ohio) and FBI fingerprinting, so we know im- mediately if an aide qualifies,” she says. While the government allows aides to work for six weeks will awaiting background checks, Jo- chum won’t put people with clients under those conditions. An area of growth in the busi- ness, currently at 15 percent of the

Jochum says many people aren’t

aware of the program’s benefits, which people 62 years or older can see if they qualify for by contacting the Western Reserve Council on Ag- ing. Recipients can receive two to 10 hours of care payments and are allowed keep some assets. Looking back, Jochum says she


The staff of Angels In Waiting Home Care are, from left, owner Terri Jo- chum, Melissa Elmore, Maureen Valy- co, Shannon Stewart and Diane Moran.

Are you a business owner who’s had unusual success or learned from your mistakes and would like to share your story with others? To submit your business for consideration for a future article, contact reporter Kay Bryson at

revenue, is sitters. Aides stay with a client in the hospital to make sure their needs are being met. This frees family members to continue daily activities and obligations with the as- surance their loved one isn’t lonely or neglected. Additional growth also may occur

due to recent changes to the Medic- aid Waiver Passport Program, which took effect June 1. The program cuts funding to nursing homes and assisted-living facilities as much as 17 percent, which may prompt more people to seek alternative care for their loved ones. In-home care expe- rienced the smallest cut at 3 percent.

doesn’t know how she made it through the start-up phase of com- puter, software, advertising and payroll expenses while solely taking care of patients, but the thought of elderly abuse and neglect kept her dream alive. Her staff stays with the elderly through the final stages of dementia and Alzheimer’s disease to provide them with personal and lov- ing care at home. A nursing home can cost $6,000

per month, while assisted living runs $4,000-5,000. Full-time, in- home care is more affordable at ap- proximately $2,500, and the person doesn’t deteriorate as quickly, ac- cording to Jochum. Jochum’s advice to other entre-

preneur’s is to expect bumps and lumps along the way, but persever- ance is the key to success. “When someone shoves me

down, God keeps picking me up again,” she says. “I love nursing.” Florence would be proud.

Kay Bryson is a Painesville-based freelance writer who has written for the Plain Dealer, the News-Herald and many other publications.

connects leaders in the design and building industry.

Cannata joins Baumer

as field sales engineer Michael Can-


nata of Mentor has joined Baumer as a field sales engineer. In his new position, Cannata will oversee product sales for the company’s sensor

and motion lines in the Ohio/Michi- gan region. Baumer is headquartered in Frauenfeld, Switzerland, with 34 subsidiaries in 16 countries.


the Laketran’s board president, has served since 2005, while Crislip has served since 2004. The Laketran board is responsible

for the general oversight of the Lake County public transportation system, including the annual budget and fare structure. Members are appointed to three-year terms.

BBBS appoints

board member Big Brothers Big

Sisters of Northeast Ohio recently ap- pointed Anthony S. LaNasa to its board of directors. LaNasa is a senior manager for the accounting

Hopkins Jerew

and consulting firm Howard, Wer- shbale & Co. in Cleveland. He spe- cializes in advising small and fami- ly-owned businesses in the manu- facturing, non-profit, healthcare and real estate industries.

U.S. Bank announces

managerial changes Alan Zang re-

Paris Pereira Roll-Kraft announces

four additions to staff Roll-Kraft in Mentor recently

announced the addition Roderick Paris as account manager, Patrick Hopkins as account manager, Ivan Pereira as tooling engineer andTim Jerew as tooling designer for the Tube & Pipe department and Brad Lazar as regrind engineer.

Falkowksi appointed

to Laketran board Lake County Commission-

ers recently appointed Brain J. Falkowski to Laketran’s nine- member board of trustees and re- appointed Kevin Malecek and Jeannette Crislip. Malecek, who is


cently joined U.S. Bank as Northeast Ohio market presi- dent and will oversee the bank’s local com- mercial lending ef- forts in the region. He

succeeds Kurt Treu, who will con- tinue to be based in and committed to Cleveland while in an expanded managerial role as executive vice president within the bank’s Enter- prise Revenue Office, a group that focuses on corporate strategy.

Miller joins board at Mayfield’s Progressive The board of directors of Mayfield

Village-based Progressive recently elected Heidi Miller, 58, to fill a vacancy on the company’s board until April 2012. Miller is president of international at J.P. Morgan and

serves on the board of directors of General Mills, as a trustee forPrinc- eton University and on the board of Conservation International.

Board officers chosen at Mentor’s Pathways Mentor-based Pathways, a non-

profit mental health agency serving Lake County, recently announced

new board officers for 2011-2012. They are Steve Ciuni as chair,Hec- tor Martinez Jr. as vice chair,Keith Young as secretary and William Pattie as treasurer.

Willowick consultant

cooks up success Debbie Beemiller, a Willowick

resident and independent consultant

with Tastefully Simple, is now a team leader with the national direct seller of easy-to-prepare foods. Beemiller earned the promotion

through sales achievements and by adding new consultants to the team. The following local residents have

recently become independent con- sultants: Stacey Belasic of Eastlake, Melissa Stankus of Euclid, Missy Godina of Euclid and Kristen Val- entino of Mentor-on-the-Lake.

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