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DEEPIO ‘GREASE BUSTERS’ HELP RESTAURANTS OUT OF TOUGH SPOTS


P&G Professional has been launching a new ‘grease-bust- ing’ campaign aimed at UK restaurateurs. The Deepio cam- paign got underway in April 2011 with a competition offering hospitality operators the chance to win a deep clean worth £1,500 simply by logging onto the website: HYPERLINK “http://www.deepiodegreaser.com/” www.deepiodegreaser. com. Then in May the Deepio Grease Busters team were let loose on the streets of London, Liverpool, Manchester, Leeds, Leicester and Birmingham, handing out free samples of Deepio to restaurants.


The Grease Busters also showcased the new Deepio Spray, formulated for hospitality professionals to use on everything from kitchen floors to cooker hoods. Deepio has been avail- able in a handy spray format since January this year.


Procter and Gamble Professional explains the launch of the experiential campaign specifically around Deepio, the UK’s leading degreaser for professional kitchens. Nick Beresford, managing director P&G Professional, says, “The purpose of the campaign was to educate independent hospitality oper- ators about the Deepio brand and engage with this target consumer base directly while injecting a bit of fun , all with a mission to help rid the country’s greasiest hotspots of unwelcome grease.“


To achieve these objectives, the company sent out the ‘Grease Busters’ brand ambassadors dressed in white overalls and equipped with Deepio jet packs full of product samples. Over 11 days and travelling in a Deepio branded van, they engaged with over 4800 independent businesses and 50 cash and


carries across the country. In this time the team delivered an impressive 32,000 Deepio samples to consumers whilst spreading the word about the new Deepio spray.


According to Mr Beresford, “Grease is largely unavoidable in professional kitchens and operators need a solution they can rely on to get the job done- and now they have it with the new Deepio spray and 2kg box additions to the range! The campaign was a huge success and the Grease Busters team engaged with hundreds of restaurateurs around the UK offering them an exciting and powerful solution for the cutting grease in their kitchens.”


Deepio is designed to cut through grease on floors, work surfaces, walls, kitchen equipment, cookers, hoods, fryers and even pots and pans. It’s non-tainting, no rinse formula is claimed to be effective in all water conditions and across all kitchen surfaces.


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