“Your hair needs are primarily dictat- ed by your hair’s texture, so we have Black women with tight coils and White women with curly tresses that can, and do, use the same products.”
However, one product definitely stands out as KBB’s No.1 best-seller, “Sweet Ambrosia - what I’m making right here, you cannot keep that on the shelf!”says Karen with a big smile, “Also the Hair Nectar, Luscious Locks Hair Mask and Butter Love are right up there.”
Karen thoughfully ponders more of her customers favourite things, “The Ultimate Conditioning Shampoo is popular ...oh and the Complete Hair Conditioner ” she says laughing, “Everything basically!”
To build on KBB’s phenomenal US success, Karen decided now was the right time for the company to expand. “I’m very excited to be launching our products in Europe since we already have a very strong following.” Karen explains, “Partnering with nexrastore will allow our customers to get their favourite KBB products faster and at a lower shipping cost.”
A world away from Wall Street and with seven successful years already under her belt, Karen’s non-stop work ethic sees no signs of abating, “We’ve just launched our Brand Ambassadors program, where women worldwide represent KBB, providing information, hair care techniques and product sampling opportunities to people interested in the range.” The waiting list is impressively long with Karen demanding only the most committed of applicants.
And if all that were not enough, KBB plan to launch 17 new products to the range. “We’re working on Hair Blossom Moisture Mist, Hold It Hair Gel, Gloss Boss Hair Polish, Shape Up Hair Wax and many others!”
As Karen gives her mixture a final stir, the front door suddenly opens to the lunchtime rush of regulars. We smile. Her customers all seem eager to find their favourite product; eager to find their ‘natural chic’.
copyright © 2011 nexrastore
European customers can now enjoy Karen’s Body Beautiful in Lavender Vanilla and Egyptian Musk at
nexrastore.com
www.nexrastore.com | June/Aug 2011
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24