lifting a pot here, wiping a spotless surface there, “Your hair and skin benefit from the properties inherent in the vitamins and minerals present in nature. Also, natural ingredients often absorb and hold moisture in your hair and body better than most chemicals.”


KBB avoid using mineral oil, soya, parabens or sulfates in their products, something KBB’s health-conscious customers are grateful for. From students to professionals the KBB message of ‘natural chic’ has been warmly embraced.


“Naturally Chic means you can be natural, use natural products and be FLY all at the same time!” Karen laughs, “Often there’s a misconcep- tion that women who rock naturals or use natural products can’t be sexy, chic or trendy. That’s definitely not the case.”


For KBB being ‘on trend’ is not only important, it’s in evidence all over the store. The sexy black bottles with handy pumps, spray nozzles and drop applicators ooze effortless chic. “It was so important to me that our


www.nexrastore.com | June/Aug 2011


products not only work well for everyone but that they look great too.” says Karen proudly.


Every product, except Luscious Locks Hair Mask and the shampoo bars, are available to US customers in 13 different fragrances.


“We make products for textures, not ethnicities.”


“The Lavender Vanilla, Egyptian Musk and Pomegranate Guava are the most popular fragrances” says Karen. “But customers change all the time.”


Another unique KBB feature is that all hair types are catered for; from Afro kinky to Euro straight. Every product is specifically formulated to cater for hairtype, not simply the ethnic back- ground of the customer. “We make products for textures, not for specific ethnicities or races.” Karen explains,


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