Values and Vision Values
Since they were redefined in 2009, CDG’s values have become firmly embedded in everything the charity does.
They are: Customer - to achieve full customer satisfaction
Innovation - to be one step ahead of the competition Integrity - to be a team people trust People - to be the best place to work for the best people Performance - to be the benchmark for success in our sector
CDG’s values are not simply lip service. They were designed
So how do you measure the success of a company’s values? Although equal importance is attached to each one, the ‘Customer good reason.
CDG has run two national jobseeker surveys in the last year as well as monthly regional surveys and monthly feedback forums between jobseekers and the business managers at CDG’s centres. CDG invites all jobseekers to contribute their ideas on how we can continue to offer the best possible service. These ideas are displayed on notice boards within each centre, alongside displays showing the actions taken as a result of them.
‘Innovation’ has arrived in the form of e-kwip.me
, CDG’s about e-kwip.me
on page 14.) CDG’s Expert Volunteer Initiative has also been driven forward as a result of this value.
As for ‘Integrity’, a culture of honesty and transparency has been embedded within CDG. This applies to the way our staff interact with each other, with our jobseekers and with other organisations with which we work.
CDG’s People value has seen a number of changes made to the way we support our staff.
Performance’, where the proof of the pudding lies for any provider. In the last year, during the running down of the government’s Flexible New Deal, CDG’s per cent more of CDG’s jobseekers entered work in 2010 than in 2009.
As the charity prepares to deliver the Work Programme, we anticipate supporting even more jobseekers to achieve their employment goals and to see organisational performance to continue to rise as a result.
CDG chief executive Roy O’Shaughnessy thinks the values have become part of the furniture, but says the charity is keen not to overstate them.
“It’s easy to be blasé about these things nowadays because almost every company has a set of guidelines for its staff to adhere to. We felt it was very important not to simply go through the motions, and that the key to the success of these values would be their simplicity. As a charity, CDG has a responsibility to avoid using confusing jargon because our employment. That means the ways that we meet those aims can be simple too. So, two years on, CDG’s values are really very well established now, and they have become engrained in our culture.
“At the same time, we’re careful not to overblow the values’ importance. They were originally agreed by all of our staff, so they have been shared from the beginning, and they are anything but a list of commandments or instructions. We’re certainly proud of our values but our staff don’t need to be told how to conduct themselves. We hope that they act as working day that is there whenever our staff and jobseekers need to refer to them. In that way, they are certainly serving their purpose.”
CDG’s vision is ‘a society in which employment is available to all’.
The charity has taken a small step to reaching this vision by instigating an Expert Volunteer Initiative as well as its own volunteer scheme, CDG Volunteers. See page 12 to read more
CDG Annual Review 2010/11
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