active in NAWBO (National Organization of Women Business Owners), where she won a Team Building Award and held a board position. Denise is also the head of the Hospitality Ministry at her church.
What Denise has found to make networking successful-- not just an opportunity to collect business cards--is to reach out to prospects personally and to meet with new contacts. One episode in general made it clear that Denise’s tactics are rare. “I had offered for someone to have coffee with me that I met at a networking event. We met in April, but probably didn’t get together until August. I asked for us to get together get to know each other’s businesses and how we could help each other. Her husband joined, as they worked together, and they gave me the rundown of their business and they asked a few questions of my business. I then asked them ‘How can I help you?’ and the husband said, ‘I don’t know – Tell me what you have?’ I said, ‘Well, I have a cleaning company but when I met you, you said you both were fairly new to networking, so tell me how I can help you.’ He asked how much it would cost! I said, ‘You don’t understand what I am saying – How can I connect you with people, if there are networking groups I can share with you or what type of people you are looking for?’”
“I go into networking really with the mindset of how I can connect you with someone. Not that I am never thinking of myself, but I always look to how I can reciprocate because honestly, if people do not trust me, they will not promote me.”
Denise has also embraced alternative and social media to grow DiCi Services and to create awareness of services provided, including Facebook, email marketing and campaigns, last minute specials to select groups of her marketing target, and marketing to apartment communities, among other means of promotion. Print advertising campaigns have decreased and DiCi Services is staying on the cutting edge of new media, which is helping her stay in contact with new prospects daily. She is reaching a broad spectrum of potential clients and is currently reaching people she normally would not touch.
Denise is the full package. She offers a service that makes our lives easier, looks at problems and situations with a down-to- earth and balanced attitude, while helping to unite the Charlotte area community one connection at a time. Now, if Denise is not a woman with know how; no one is! Want a great tip from Denise on how to begin the process of getting time back on your side in life? “Don’t let things get so bad they let you get stressed!
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Whether that is taking care of your home or otherwise, don’t let it get to the point it drives you crazy and you cannot think about anything else. Take a bath, have some dark chocolate and relax!”
Want more advice or Denise’s assitance to regain your personal time? Well, you are just going to have to call Denise for that cup of coffee…
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For more information about DiCi Services, pleasee visit http://www.
DiCiServices.com or call (704) 376-0017. You can also find Denise Cagan on Facebook and can become of a ‘fan’ of DiCi Services on Facebook.
November 2009 | The premier women’s business resource guide
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