Technology News IN BRIEF


Chyron grows EMEA team Chyron has made three appoint- ments at its Chiswick office. David Scott and Stephen Kelly have joined the company as EMEA regional sales directors, while Oliver Parker has been taken on as EMEA product and demonstration specialist.


ABC launches Jib 100 ABC Products has launched Jib 100 (pic- tured), a light- weight jib


with a maximum payload of 4.5kg. It has a boom length of 1.62 metres and can support a camera configuration of up to 20kg. The Jib 100 is distributed by Ianiro UK.


Mirics in Freeview win The PC-based Mirics MSi3101 DVB-T TV receiver has been awarded Freeview certification by Digital TV Labs. Mirics chief executive Simon Atkinson said the approval symbolises a change in the way people watch television and will help consum- ers and vendors increase their understanding of the capability of PC products.


Decode adds Arri kit 3D rental and production outfit Decode has taken delivery of two Arri Alexa Plus cameras. Managing director Samuel Martin said the cameras are the latest in a series of digital 35mm cameras to be purchased by the London company and will be offered along with the Red One and the soon-to-arrive Red Epic M.


Hague launches slide rail Hague has launched the PCS1000 Pro Cam-Slide, which features Igus Hybrid Roller Bearings running on an Igus WS-16-60 Linear Rail. Hague said the slide rail, which can be mounted to any tripod or placed on a flat surface for low shots, offers “smooth camera move- ments far superior to standard sleeve bearings”.


For the latest breaking news www.broadcastnow.co.uk


18 | Broadcast | 1 July 2011 Apple faces Final Cut backlash BY GEORGE BEVIR


Apple’s latest version of Final Cut Pro has come under fire from sec- tions of the post world because of the lack of compatibility with its predecessor, FCP 7. Critics said post houses that


want to add additional FCP seats will be unable to transfer projects from FCP 7 to FCP X, and claimed the problem could even lead to some deciding to switch to rival editing software. “Copies of FCP 7 still work, but


someone who wants to add 10 new seats would only be able to work with FCP X,” said Jigsaw post-pro- duction manager Jamie Allan. “A lot of Apple champions are now being vocal about moves to competing products. It’s a good product and it might only take 12 months for Apple to fix, but people need to buy new software on their timescale.”


Final Cut Pro: lack of compatibility between old and new software The software’s lack of inter-


operability with the previous version is also at the core of an online petition set up by US editor Andrew Landini, which had 3,260 signatories as Broadcast went to press. Aframe chief technology officer


and former technical manager at Unit Tim Burton said the biggest failure in the launch was how


Apple handled the end of FCP 7. “Apple should give people time to transition off it, and time for FCP X to settle and grow legs,” he said. Burton said he expects Apple to


release the X API for the software, which should allow developers to create tools to cover the shortfalls and then sell them through the App Store. ➤ Visit broadcastnow.co.uk for more


Avid bolsters sales team with three hires BY GEORGE BEVIR


Avid has made three appointments to its sales team. Former Red Bee Media techni-


cal specialist Ben Davison has joined as pre-sales consultant, where he will be responsible for growing Avid’s Interplay Media Asset Management client base.


TECHNOLOGY FOCUS PRYSM LPD


What is it? A video wall tile that uses patented laser phosphor display (LPD) technology for set backdrops and live correspondence. What does it do? The screens offer a viewing angle of almost 180 degrees, so the images can be clearly seen from different angles. LPD ensures a colour uniformity that remains consistent between panels, while colour temperatures range from 11,000K to 2,700K. How does it work? Solid-state semiconductor lasers scan the surface of the screen to excite the phosphors and create the picture. When is it available? The TD1 Prysm tile is in use on the new Mad Money set on CNBC New York and is available now in the UK from Prysm distributor PSCo. How do I find out more? www.psco.co.uk


For all the latest technology news, updated daily, and to subscribe to our technology newsletter, visit www.broadcastnow.co.uk/technology


www.broadcastnow.co.uk Davison was previously sales


engineer at Anystream, where he designed and ran transcoding systems for IPTV and VoD net- works. Prior to that, he spent seven years at Root 6 as a systems engi- neer designing and installing Avid and Apple production systems. Carl Perry has also joined the firm as a pre-sales consultant.


Perry previously worked in a


senior technical role in Siemens media consulting practice, where he specialised in media asset man- agement solutions. Eddie Farish, meanwhile, will


take on the role of enterprise account manager and will be tasked with managing Avid’s UK broadcast and sports accounts.


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