Multiplatform News
Project Factory builds site for revolution doc
BY ALEX FARBER
Digital production business The Project Factory has won its first piece of business since launching in the UK, producing a website for feature-length doc How To Start A Revolution. The site, which launched last
week, supports the forthcoming Ruaridh Arrow-directed film about the life of non-violent revolution- ary Gene Sharp. It will premiere at festivals in September before being reversioned for TV. The film accrued the $60,000
funding it required via online crowd-funding platform Kick- starter. It is being produced inde- pendently by Lion head of development Richard Shaw. Sharp has written 13 books
including a manual on how to cause an uprising, which includes 180 non-violent weapons such as picking a colour to represent the struggle, disrupting state TV broadcasts and writing protest banners in English. The site features a Twitter
mash-up tool, Revolution Monitor, which allows visitors to explore a map of the world that highlights areas in which revo- lutions are under way and follow what is being tweeted in those locations.
WEB WATCH RADIO 3 WEBSITE
T
he BBC is revamping its Radio 3 website to allow visitors to access its range of audio-on-demand more easily. Both live streamed content and the station’s archive
of performances and special-interest shows will be featured more heavily. The site will feature a large carousel with links to rich media content, along with a range of dynamic web feeds to podcasts, event listings and music reviews. It will launch this week, having been overhauled by Leeds-
based digital agency Numiko, which won the work following a competitive pitch. Numiko project and operations manager Conrad Easton said
the aim was to broaden the appeal of the site. “We are looking to make the site more attractive by surfacing content that appeals to music experts as well as introducing new listeners to the station,” he said. “At the same time, we have looked to give it a more modern, cleaner feel.” Numiko also developed the BBC’s Your Paintings archive, which launched last week featuring 200,000 works of art.
www.broadcastnow.co.uk Revolution site: support for doc
Twitter tool that highlights areas in which revolutions are under way
Around half of the traffic to the
site is engaging with the Revolu- tion Monitor. The Project Factory managing
director Kirsty Hunter is currently in talks with broadcasters to offer them the service to integrate rele- vant shows into their own sites. Hunter, Lion Television’s former
head of interactive, joined The Project Factory in February to launch the Australian-based multi- platform indie in the UK.
The site features a
BBC to integrate online games
IN BRIEF
with Grid tool The BBC is ramping up its use of Games Grid, a set of tools that underpins all of the games across the corporation’s website. The Games Grid supports
common features such as a univer- sal log-in, leaderboards and ana- lytics that help to standardise gaming across the BBC. Developers creating games for
the BBC will be expected to adhere to the tool to guarantee a consist- ent experience. The tool spans all 10 BBC
Online products, such as Children and Audio & Music, to make sure all games the BBC orders integrate with its platform. The Games Grid is also
designed to improve the experi- ence of gaming for audiences by making the broadcaster’s portfolio of games easier to explore and more intuitive through standard options and menu systems. To date, it has been used to save
users’ creative output in CBBC’s Tracy Beaker game and inventions in the Wallace & Gromit World of Invention game. A BBC spokesperson said: “Our
focus now is on how, in line with our editorial priorities for BBC Online, gaming technologies and games mechanics can be utilised across our products to make them more immersive and engaging.”
Lingo Show moves to TV CBeebies online language game The Lingo Show is being made into a TV series. The game, which launched in February and is designed to expose children to different languages and cul- tures, has been one of the best- performing pieces of content on the CBeebies website. Lan- guages offered include French, Mandarin, Polish and Somali. Saul Nasse, controller of learn- ing, ordered a 52 x 10-minute TV version.
C4 gets political online Channel 4 Education has commissioned Windfall Films to produce five online music
videos led by political activist Jody McIntyre (above). Jody McIntyre’s Bars For Change will feature up-and-coming grime MCs rapping about social issues, with lyrics suggested by the audience. McIntyre asked young- sters to get in touch last week via dedicated YouTube and Face- book pages, which will also host the videos from early August.
Yahoo! orders Cat tips Yahoo! has ordered 20 short videos for its entertainment site, OMG, giving visitors access to Cat Deeley’s dressing room for a series of style tips in the minutes before she presents US show So You Think You Can Dance? The series, dubbed In The Dressing Room, will also feature on OMG’s UK site and is produced by Collective Digital Studio.
GMG signs We7 deal GMG Radio has agreed a distri- bution deal with We7 to roll out Real, Rock and Smooth via the streaming music service. The stations will launch on 28 June to offer We7’s 3 million UK users a flavour of each. The move fol- lows an existing deal between the two companies, which sees GMG provide Real Radio- branded news and entertain- ment content to We7.
Developer Numiko URL
www.bbc.co.uk/radio3/
For the latest breaking news
www.broadcastnow.co.uk
1 July 2011 | Broadcast | 17
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