GLOSSARY OF TERMS Mu-Pp
Multi-buyer Multi-drop Multivariate analysis N
N/S NDC
Net names No Stock or Nil Stock National Distribution Centre
The final volume of names to be mailed after deduplication against your own and other lists rented for a campaign and following file verification, suppressions and cleaning processes.
Netiquette Niche market
Network etiquette – the accepted code of conduct for online behaviour
A clearly defined segment of prospects and customers, usually too small for larger businesses to target specifically or as well as their smaller counterparts can
NIS
NITRA Nixie NOA
NSKU Nth name O
O/S OC
OCM
OE OF
Offset paper OL One piece mailers One time use Online PR
OOS OP
OPC
OS&D OSS
Outsource Outsourcing Over-run P P&D Pack and dispatch ecmod DIRECT COMMERCE YEAR BOOK 2011 65 Out of Stock
Order Cycle: time and/or operations between order placement and final delivery
Retail term for shops on open/closure or modernisation programme
Order Entry: see also OP
Order Fill: percentage of all orders fulfilled without relying on re-stocking
Uncoated paper usually used for books as well as in some downmarket catalogues
Outbound Logistics or secondary distribution
An “all in one” print product that encompasses the offer and response device
Usually in the context of mailing lists which tend to be rented for one time mailing use only and are not or rarely sold outright or for multiple use
Web communities, message boards, blogs and podcasts
Out of Stock Order Processing: see also OE
Order Processing Cost - refers to mail order call centre Order Short and/or damaged stock
Off-site stockroom - a shop storeroom located away from the store, usually at a cheaper location
To contract with a third party for Call Centre overflow, full service fulfilment or any other service
The delegation of certain tasks to a third party – ie: print management, catalogue design, contact centre services, fulfilment, payroll processing, warehousing
Copies printed in excess of specified volume – the printing industry works to +/- 10 per cent for a completed order
Portal (1) Portal (2) POS POS terminal Postscript PP PLU
PMS ™ PO
POD
Podcasting Polywrap
POP Pop-under ad Not in Stock Net Inventory Turnover Ratio
An undeliverable address identified by returned mail Notice of Arrival
Number of Stock Keeping Units different sizes/colours within a style
A process used in testing where depending on the gross number of names you opt for every 4th or 10th or 20th name to arrive at the desired test quantity.
PDAs
PDC PDF
Perfect binding
Permalink Pick & pack
Pilot PBL PCM PD bags Paper sizes Pantone®
A customer who appears on two or more customer lists from different organisations. Multi’s are more likely to respond.
When one vehicle is used to deliver to more than one destination, e.g. shop runs
Techniques used to analyse many variables and the relationship between them
P&L Packing list PAF Page count Pick-up and delivery
A document used to assemble and order and accompany it when it is shipped
Postal Address File – Royal Mail’s centrally stored database of every address in the UK with its postcode to which mail can be delivered.
Total number of pages including covers and any blank pages
A proprietry system providing a method for the selection, reproduction, matching and control of colour.
2A - 1189x1682mm A0 - 841 x 1189mm A1 - 495 x 841mm A2 - 420 x 594mm A3 - 297 x 420mm A4 - 210 x 297mm A5 - 148 x 210mm A6 - 105 x 148mm A7 - 74 x 105mm A8 - 52 x 74mm A9 - 37 x 52 mm
Pick by Line Per Calendar Month
Bags made from polypropylene, a plastic which has a crinkle feel to it and is used by many mail order companies
Handheld devices combining telephone and personal organiser functions
Primary Distribution Centre Portable document format.
Method of book and journal binding using adhesive rather than thread to hold the leaves together
The URL allocated to a single post
To pick items from stock for the same retails store and pack into a box or set bag and label
A test carried out in advance of a full campaign from which findings can be assessed to highlight any weaknesses to enable fine-tuning before roll-out
Price Look Up. Method by with buyers examine true total price of product
The Pantone Colour Matching system Purchase Order
Proof of Delivery. Delivery document showing consignee’s signature for goods received
A digital audio file available for download on the web
Thin polythene used as an alternative to envelopes in the mailing of printed materials.
Point of Purchase
A web advertisement that appears in a new browser window behind the initial browser window
A gateway to a collection of services often linked by special interest or serving a specific vertical niche
Authoritative websites that are used for their content as well as their added value services like home shopping
Point of Sale. Also known as Point of Service. Location of purchase.
Term applied to an electronic device used for credit card payments at the point of sale
The language most widely recognised by printing devices
Postage Paid
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