Best International Performance
Findel Education F 2011 International Edition of Secondary Resources
indel Education’s reach extends to 150 countries, with products for early years, primary and further
education-level establishments. In 2010, the cataloguer invested in creating innovative resources that were unique to the international schools market.
First, using its team of international account managers, Findel Education identified potential areas for growth within China and the United Arab Emirates. It then appointed a local account manager to provide a point of contact for distributors in the UAE and increased its presence in both markets through additional local distributors. It also produced new catalogues to service the markets. As a result of these initiatives, Findel Education saw demand increase 34 percent in UAE and 58 percent in China.
What the judges said “This is a really comprehensive catalogue for the educational sector. No fancy gimmicks, just a really great offer.” Tony Bishton
In their own words... “We’ve put a lot of focus into our international business and it’s delivered for us. It’s what we’ve been working for over the last year.” Matt Palmer and Ian Reading
Further, 2010 saw Findel release a catalogue targeting secondary schools overseas. Previously, international schools teaching children up to 18 years old would have had to purchase all their resources
from the primary catalogue. To better serve those schools, Findel Education created a new catalogue featuring stationery, furniture and maintenance products better suited to an older age range.
Closer to home, Findel Education collaborated with its sports distributor Fitness Functions to create a new transactional website for the Irish market—previously customers could only order from the catalogue. The work in Ireland is on-going, with Findel Education producing a brand-new euro-priced 2011 catalogue for Lennox, its Ireland-based science-equipment distributor.
Findel Education’s pearl of wisdom for 2011 “Look for growth markets, then work with local partners who know the market well.”
Pictured (l-r): Ian Reading, Dermot Murnaghan, Matt Palmer ecmod DIRECT COMMERCE YEAR BOOK 2011 40
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