Best New Market Entrant and/or Brand Launch
Worldstores Homepage
duo who previous launched, managed and successfully sold online customer service technology company At My Side. With strong expertise in search marketing and an awareness of the lack of choice available to consumers in a number of popular product categories, Tucker and Murray spotted the opportunity for Worldstores. They set about creating specialist online stores for niche product categories, constructed around the most searched-for products terms.
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What the judges said “Judging by the figures it is an incredibly good start. Very ambitious plans that will no doubt see more growth and market share. Encouraging to see the planned employment of all channels but underpinned by good-old-fashioned customer service!” Ian Simpson
In their own words... “For the team it’s really important because they all work really hard. We’ve grown from nothing to £40 million sales in four years—pretty spectacular growth—and the team has been behind it. It’s those guys who made a difference and an award like this makes it worthwhile.” Richard Tucker
Pictured (l-r): Richard Tucker and the Worldstores Team with Dermot Murnaghan
ecmod DIRECT COMMERCE YEAR BOOK 2011 37
Worldstores has had a domestic furniture offering since 2007 and in 2010 it identified living room furniture, and in particular sofas, as having strong potential for growth. In August 2010, it launched SofasWorld. From a standing start, SofasWorld delivered six-figure sales in its first month of trading. It benefitted from a carefully targeted investment in paid search covering more than 1,000
orldstores was founded in 2003 by entrepreneurs Richard Tucker and Joe Murray, the
keywords, email marketing to the group’s customer database, familiar branding in line with Worldstores’ other niche offerings, and the group’s buying power.
The launch impressed the ECMOD judges: “The speed with which this Worldstore has been rolled out is incredible. It does not feel like a new brand and the depth of product choice is incredible,” said ECMOD judge Murray Kenneth. Indeed, SofasWorld offers more than 470 lines in multiple colour, size and suite options. It also offers a next-day service, and interest- free credit to customers ordering goods worth more than £400.
Its meticulously constructed launch plan meant SofasWorld was profitable by November 2010, just three months after going live.
Worldstores’ pearl of wisdom for 2011 “Service. Service. Service. If you do a good job delivering on your promises people will keep coming back.”
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