Business to Consumer Best All-Round Business or Brand with Annual Sales of £10 million to £25 million Sponsored by
Notonthehighstreet.com E Winter Gift Guide 2010
stablished in 2006 by Sophie Cornish and Holly Tucker as a shop window for gifts, crafts and homewares
created by independent artisans and small businesses,
Notonthehighstreet.com saw dramatic growth in 2010.
What the judges said “Very clear improvements in design and mentoring skills of partners to showcase more commercial products. A 241-percent uplift in sales for British businesses beyond their own has to be a good thing.” Sarah Lamballe
In their own words... “This is the third year in a row that we’ve won an ECMOD Award, so we’re absolutely delighted, both on behalf of the team that we represent, who work tirelessly to produce these beautiful catalogues, and our partners that feature within the catalogues.” Lucy Phillips
Pictured (l-r): Dermot Murnaghan, Liana Henchman, Emilie Carson (more2), Lucy Phillips
ecmod DIRECT COMMERCE YEAR BOOK 2011 31
During the year, Notonthehighstreet completed a series C funding round, securing £6 million from its backer Index Ventures and Greylock Partners. The investment was used to expand the team from 30 to 60 staff, enhance the website and invest in supporting its growing network of sellers. It launched an improved partner communications programme that included a helpdesk to aid with everyday queries, and account managers dedicated to supporting business development. It also launched a partner forum, so that Notonthehighstreet. com’s sellers had a place where they could share their views, ideas and challenges, within the safety of the network.
A new website went live in August offering a more personalised shopping experience
to customers, including showing recently viewed items, an advanced search facility, customer reviews, and a dynamic shopping-basket feature. Investments in email technology allowed for segmented emails that enabled Notonthehighstreet to recommend products to customers based on items they had previously bought. Further, the company also increased its catalogue circulation—from three to six catalogues a year, including two new editions for “stylish living” and “home & family”.
This is the third consecutive year Notonthehighstreet has lifted an ECMOD Direct Commerce Award trophy, and once again it certainly ticked all the judges’ boxes. ECMOD judge Matthew Tod summed it up neatly: “Huge growth, new website, raising capital and doubling the number of staff all in one year is hugely impressive.
Notonthehighstreet.com has a unique model that seems to resonate with both supplier and customer and the next few years promise to be most exciting, all built on the groundwork done in 2010.”
Notonthehighstreet.com’s pearl of wisdom for 2011 “Don’t rest on your laurels, keep innovating and keep testing the creative of your offer.”
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