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Contents


Tough times demand creative solutions Jane Revell-Higgins


Sticky Kids grows up James L. Clarke F IDM


The rise of mobile commerce Derek Eccleston


Past, present, future - the changing face of direct selling Andrew Wilson


ECMOD Direct Commerce Awards Winners 2011


Trends in online retail delivery and returns Sarah Clelland


Bringing segmentation to life: New trends Bill Nichols


B2B perfected Classified section Glossary of terms


Looking ahead ECMOD Direct Commerce Show and Data Driven Business Week together at Business Design Centre November 30 – December 1st 2011


ECMOD Supplier of the Year Awards Editor: Delivered by:


Editor & Publisher: Jane Revell-Higgins Designed by: Printed by:


Miri Thomas Dean Fraiquin


Garnett Dickinson Citipost


For information on the ECMOD Direct Commerce Awards, ECMOD Direct Commerce Conference & Exhibition go to www.ecmod360.co.uk or call our team on 01271-866112


© Synergy Partnership Ltd; 1st Floor, 155 High Street, Ilfracombe, N Devon EX34 9EZ UK Tel: 01271-866112


Fax: 01271-866040 email sales@ecmod.com ecmod DIRECT COMMERCE YEAR BOOK 2011 3  4 6 10 14 17 52 54 56 57 61 68 69


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