7 ANALYSIS
change in approach: Meadowhall’s first-ever champagne bar is due to open this summer. Situated on the lower mall, just opposite
the refurbished House of Fraser, the 1,100- sq ft champagne bar named Joie de Vivre, will be in a prime fashion location. Guests will be able to choose from a wide variety of champagnes in addition to a select menu of light meals and hot drinks. Costa Peridakis, managing director of
operator Blue Fig Foods, says: “The choice to open our modern champagne bar at Meadowhall was an easy decision; we felt it would sit perfectly alongside the many fashion brands and be very popular, especially with the female guests.” At the same time British Land and
London & Stamford are investing £7m to refurbish the Oasis Dining Quarter. TGI Friday’s opened last Autumn, having converted the old Mamma Amalfi into an exciting 7,000-sq ft restaurant on the upper level at the gateway to the Oasis, and it has since been joined by Wagamama and Cafe Rouge.
New fast food offers have also opened
on the lower level, including Harpers British Classics, Go Pizza and Yangtze Express. The Oasis refurbishment will refreshing
the communal seating, lighting and flooring, as well as introducing four new restaurant spaces and two new kiosks. Giraffe has already signed, while deals are said to be close to agreement on the other sites meaning they too should be open in time for the relaunch in October. Davis Coffer Lyons is advising the owners. While British Land is happy to talk about all the good things it is doing within the existing Meadowhall centre, it steadfastly refuses to comment about press speculation over its plans for the land surrounding the centre. British Land owns 74 acres of land and it
reportedly has plans for another 700,000 sq ft of space anchored by an Ikea store with a strong homewares focus, not unlike The Trafford Centre’s Barton Square extension. All the while Hammerson’s Sevenstone
project in Sheffield city centre was mothballed, Meadowhall had the market to itself. However, Hammerson is understood to be blowing the dust off plans for the 860,000-sq ft city centre scheme, anchored by a 260,000-sq ft John Lewis store. If it commits to the project, then the need to extend Meadowhall will become more urgent.
Find out more: For more information, please contact the author
graham.parker@
jldmedia.com
www.shopping-centre.co.uk June 2011 SHOPPING CENTRE
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