Was the IGCEMA’s trade show a virtual success?
From 19th to 21st April this year, the International Golf Course Equipment Managers Association (IGCEMA) staged its second virtual trade show (VTS). Ellie Tait spoke to those involved to gauge the success of the event
Question - how can you attend an event without actually travelling there?
Answer - when you attend a virtual trade show.
The concept of a virtual event was first mooted by the association’s CEO and past President, Stephen Tucker, in 2008.
technicians could attend the trade show and gain education from the comfort of their desk. Exhibitors build virtual booths to display their
He pitched the idea of a place where
wares, just as they would at a traditional trade show. In addition, they upload tailored information to appeal to the target audience. Visitors register online, creating a virtual identity or avatar, enter the virtual exhibition hall and interact with company representatives in real- time, using instant message, email or voice call. They can also view videos, slide presentations and audio messages at the click of a mouse.
event can encompass group presentations, discussions, conferences and online seminars (webinars). Without the limitations of floor space or meeting rooms, they’re able to accommodate a greater number of people and run simultaneously, with transcripts being made available post-event.
of its virtual trade show with the support and backing of The Toro Company, John Deere Golf and Jacobsen, and commissioned California- based virtual events specialists, 6connect, to develop the software. Its vision is to grow the VTS into a worldwide
In 2009, the IGCEMA began the development In addition to this one-to-one interaction, the
event where any company has the opportunity to showcase its products and services to the golf management world, regardless of its size or geographic location. With events of all sizes in a multitude of
Bernhard Grinders stand
The Toro meeting room
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