publishing is the best way to achieve greater reach. If you want to get known, you absolutely must be writing and publishing. Professional speakers know that they need books to extend their reach – how else could you get your message out to as many people as possible?
But the time isn’t ‘write’....
I have had so many people come to me and say that they don’t have time to write their books, or that they have written them only to have them declined by the publishers. Another excuse is that they do not have the time, but in my opinion you cannot afford not to write a book. When the return outweighs the initial investment of time and effort, it becomes obvious and well worth it. Every book deserves to be published and I have seen many authors get over their writer’s block and have a complete manuscript in as little as 40 hours! But a good book comes from a good plan…
Plan, Plan and Plan again.
One of the first tips of the key to the success of a completed book is the planning. Why do books need extensive editing? Why do most people never start or finish writing a book? Why do they lack flow, tone, style, content and description? The answer is simple, as it almost always boils down to the lack of a good plan, a lack of publishing and marketing knowledge and self-doubt and indecision. But racing at full speed into a ‘best-seller’ without any clear plan or direction can be equally as dangerous if the book ends up being more of a ‘brain-dump’ than a well thought through expression of the author’s values, experiences and beliefs.
Don’t try the DIY approach
Seek advice from a professional book coach and/or editor, as this is a great way to reduce the number of hours spent on getting a book published. You can gain the essential knowledge and expertise to write your book faster and better than those who struggle on by themselves.
Consider many ideas before homing in on final angle.
I would advise that anyone who is considering writing a book to consider all the possibilities rather than homing in on one topic too soon. I’ve known many authors fall into the trap of thinking ‘I don’t know what I’m going to write about but I know the title!’ and this is a classic example of narrowing the focus too early on in the process. Often this can mean the best ideas are disregarded from the onset, hampering the success of
Mindy Gibbins-Klein
MBA FRSA is an executive coach specialising in turning experts into thought leaders and published authors. Ms Gibbins-Klein, a serial entrepreneur and author herself of several business titles, has been an international speaker for more than 15 years and has presented to over 10,000 business executives and entrepreneurs in more than 10 countries. In this article, Mindy discusses what businesses can do to raise their profile and stand out from the competition just by writing their first book.
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the book to really reflect the values and opinions of the thought leader.
Make a first draft.
Completing a quick first draft will help get you on the right track and enables you to plan out the structure of your book. It will also help you to see if any sub-themes work well or need altering to ensure the book flows as gracefully as possible. Most people do not ever complete a first draft of their book because they get too concerned with the details and aim for perfection.
Book yourself a place at the top!
With all the buzz around social media and blogging, many now think that blogging online is enough. I disagree. A good quality book in print is one of the best credibility builders around. Many successful business leaders have written books; however, the average business executive simply doesn’t realise the value that it can bring, not only to their organisation and successors, but in raising their profile and credibility with their target audience too. Why not set yourself the challenge of writing your book and really raising your profile this year?
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