Campaign for UK Midwives Wins Prestigious Social Enterprise Challenge
After a tough six week competition, the winners of the 2011 Social Enterprise Challenge were
announced at an awards ceremony at Coutts & Co, after a set of community campaigns gaining the support of over 8,500 people.
The Awards marked the culmination of a six week business competition run by Prelude Group, an enterprise support organisation, and
ThanksTo.com, a website for championing community heroes.
The competition has been backed by a number of high profile entrepreneurs, including Dragon’s Den’s Doug Richard, Mike Clare, founder of Dreams Beds, Tim Campbell, winner of The Apprentice 2005, and Oli Barrett, Tenner Tycoon and one of the founders of Start Up Britain.
Now in its second year, Social Enterprise Challenge has gone national, offering some of the most promising young people across the UK the opportunity to develop their business skills, experience, and learn from the best.
Over the six weeks of the competition, the 85 young people who were selected to take part were challenged to run campaigns, as small businesses, championing and raising the profile of an ‘unsung hero’. Working in small teams, the groups uncovered a variety of community causes deserving of support - from midwives and
volunteers to PCSOs, Wikipedia, and even music venues.
The Challenge was launched by successful serial entrepreneur Duncan Cheatle, Founder of the Prelude Group and
ThanksTo.com in 2010 to offer young people an opportunity to develop entrepreneurial skills, give them career boosting experience and self- confidence, and meet and be mentored by successful entrepreneurs.
Duncan came up with the idea for the Challenge in response to what he saw as a desire amongst the public to give a visible thanks to the many unsung heroes in society as well as offering vital employability skills to young people.
Speaking to Entrepreneur Country, Cheatle was enthusiastic about the future expansion of the project and the opportunities on offer for young people to take part and learn new skills. “Enterprise education in schools is often no better now that it was 25 years ago with far too young people relying on TV shows like Dragon’s Den to learn the art of business. What we’re doing is adding real-life experience and value to both participants and communities. In the year since we launched we have seen a surge in interest and I expect to see some of these campaigns becoming real businesses and participants
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