Consolidating Value The Art of Smart Business
Entrepreneurs Understand Small Business
Entrepreneur Country has long championed the mantra ‘Entrepreneurs backing Entrepreneurs’. For years our community and partners have sought to deliver upon this mission through thought leadership, mentorship and investment but more recently we have seen an exciting trend in successful entrepreneurs developing tools specifically aimed at the small business market.
The smb market presents not only financial opportunities for entrepreneurs but also the potential to contribute to a new revolution in small business working; one that cuts the complexity for managing a start-up by enabling and empowering small businesses through specifically targeted and relevant management software tools.
One of the most exciting products I’ve come across is Bizantra, a business management software system which has been developed specifically with small businesses in mind. When I explored why Bizantra succeeds where so many established brands are struggling it became obvious that the strength of the product comes in part from the fact that it has been developed by an entrepreneur with the specific goal of simplifying business management with software and thus reduce cost.
All the tools you need to help manage and grow your business more efficiently
In a time of increasing competition for market position, it’s a product’s relevance to its target audience that is critical. In the case of Bizantra this has been achieved through its founder, serial entrepreneur Bradley Starr’s understanding of UK and global start-ups. Starr’s 20 years experience of small businesses and powering marketing databases for blue-chip multi-nationals, led
18 entrepreneurcountry
him to the belief that starting a business should be made efficient and more cost effective.
Consolidation is Part of the Evolution
Meeting Bradley his passion for business is immediately o but so is his commitment to making doing business simple smarter. He quickly points out that many technologies sta life as a specialist product and over time eventually beca integrated or consolidated. Gone are the days of buying a wo processor or asking for a mobile phone that only makes phon calls. Likewise the concept and attraction of ‘build it yourself’ ‘kit’ cars remains a mystery to me, however until Henry Ford revolutionised the motor industry the earliest automobiles came as separate pieces requiring assembly.
It seems natural then that the future of management software lies through deploying essential software systems in a single programme as opposed to the current norm where the vast majority of businesses have to piece together many different pieces of software, such as document sharing, remote access, contact management, employee record keeping, sales and purchase order recording, finance and secure messaging just to get their basic management organised and done.
The fact of the matter is that integration and consolidation powered by the latest technology and supported with volume sales enables both added functionality and drives down cost.
Bizantra provides a complete management suite specially made for start-ups and small businesses. One easy set up, giving you everything you need to organise your business for so
success, you can manage
efficiently and work securely with your team anywhere, anytime.
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