APPENDIX G
CONSULTATIONS & RESEARCH
1. Racegoers Consultative Forum Report 2003-2006 2. Racing to 2020 – Racing Victoria Limited 2008 3. The Future of British Horse Racing – Racing Enterprises Ltd – February 2009 4. Racing Post Betting Shop Display Research – March 2009 5.
irishracing.com – Constant Contact Survey Results – May 2009 6. Racecourse Managers Consultation Meetings – views on the attendance issue – August 2009 7. Racegoer Attendance and Interest Levels Quantitative Research – B&A April 2010 8. Go to the Races Research – April/May 2010 - Racing for Change 9. Racing Post Racecourse Communications Research – July 2010 10. Consumer Confidence Survey – B&A July 2010 11. The Racecourse Marketing Group (AIR) Feedback to Strategic Marketing Group – August 2010 12. Cawley Nea – Horse Racing Situation Analysis – October 2010 13. Loyalty and Generation Y – Meteor Mobile/An Post – October 2010 14. Smurfit Graduate Business School Marketing Students – October 2010 15. Stakeholders Meetings - November 2010 to March 2011
16. (a) Sporting and iGaming Conference, London 10th November 2010 (b) Online Gambling in the UK – Comscore November 2010
17. Analysis of Tote On-Course Betting Turnover 2007-2009 – November 2010 18. Leopardstown Christmas Festival Customer Journey Reports – December 2010 19. Racegoers and Betting Enthusiasts Quantitative Research – B&A December 2010 20. Qualitative Market Research – B&A January/March 2011
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STRATEGIC MARKETING GROUP REPORT TO HRI BOARD
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