APPENDIX E
BETTING RESEARCH STATISTICS
FREQUENCY OF PLACING A BET ON SPORTS Base: All Adults 18+ N = 930 Monthly 2-3 months
Annually
SOCCER RUGBY
GAA
HORSE RACING GOLF
GREYHOUND RACING 11 2 2 1
4 2 2 2 4 2
7 1111 2 1 2 3 4 16 5 Less often
% 8
11 8
33 6 9
METHOD OF PLACING A BET ON SPORTS Base: All Adults 18+ Placed bet on Sports SOCCER
HORSE RACING
Base:
With bookie by phone At bookies shop
With bookie online
Online betting exchange At live event
With mobile phone app
302 %
75 1 4 1
29 1
104 %
81 2 8 9 - 2
GREYHOUND RACING
81 %
55 - 1 4
46 -
GAA
72 %
83 2 1 5 2 -
68 %
79 1 8 7 5 -
EVER
POP (‘000)
275 380 279
1,091 188 299
QUESTION 6a : How often nowadays do you place a bet on each of the following sports?
RUGBY
GOLF
45 %
69 -
16 9 4 4
QUESTION 6b : Which of these methods do you usually use to place a bet on (SPORT)?
PAGE 54
STRATEGIC MARKETING GROUP REPORT TO HRI BOARD
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64