APPENDIX D MARKET RESEARCH
TYPES OF HORSE RACING MEETINGS ATTENDED IN PAST 12 MONTHS Base: Attended Horse Race Meetings in Past 12 Months - 128
Flat racing
National Hunt (Jumps racing)
Mixed Card
(Both Flat and National Hunt) Festivals
21% 44% 27% 42%
QUESTION 4: Which of the following types of Horse Racing meeting have you attended in the past twelve months?
REASONS FOR BEING INTERESTED IN ATTENDING A LIVE HORSE RACING EVENT IN THE FUTURE
Base: Neutral/Uninterested in Horse Racing, Interested in Attending N = 101 (HR Potentials) 65%
Great fun day out/enjoyable/craic Sociable/place to meet people/be with friends The style/glam/fashion
New experience/a change/different The atmosphere
Interested/follow horse racing Exciting/a buzz
Will go at some point in the future Placing a bet/having a gamble
Love horses/love to look at the horses Having a drink A family day out
Not particularly interested but I may do so Like to see what it’s all about
20% 6%
5% 4% 4% 4% 4% 3% 3% 3% 3% 3% 3%
QUESTION 5b : For what specific reasons would you be interested in attending a live horse racing event in the future?
All other answers 2% or less
REASONS FOR NOT BEING INTERESTED IN ATTENDING A LIVE HORSE RACING EVENT IN THE FUTURE
Disinterested/not bothered/racing, horses not for me Don’t gamble
Expensive day out
Don’t know enough about racing Boring
Cannot afford to go Prefer other sports Not interested in any sport
Might change my mind/might go sometime/ might of for a special occasion
PAGE 52
Base: Neutral/Uninterested in Horse Racing, Neutral/Not Interested in Attending N = 621 (HR Rejectors) 63%
7% 6%
5% 4% 4% 3% 3% 3%
All other answers 2% or less
QUESTION 5c : For what specific reasons would you not be interested in attending a live horse racing event in the future?
STRATEGIC MARKETING GROUP REPORT TO HRI BOARD
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64