APPENDIX D
LIVE HORSE RACING BEHAVIOURAL SEGMENTATION Base: All Adults N = 976
SEGMENT
HORSE RACING REGULARS HORSE RACING OCCASIONALS HORSE RACING POTENTIAL RECRUITS
DEFINITION
- Interested in horse racing - Attended meeting past 12 months
- Interested in horse racing - Attended meeting ‘ever’/not past 12 months
- Neutral/not interested in horse racing - Interested in attending meeting in future
%
11 10 10
POPULATION
370,000 344,000 360,000
NUMBER OF MEETINGS ATTENDED IN PAST 12 MONTHS Base: Attended Horse Race Meetings in Past 12 Months - 128 Total
3.6 Male Female
-34 35+
ABC1 C2DE F
Dublin/ROL Munster/Connaught/Ulster
Urban Rural
3.1 35 14.25 31 4.1 2.7 3.0 3.8 3.2 3.1 6.7 2.9 4.4 4.0
STRATEGIC MARKETING GROUP REPORT TO HRI BOARD
PAGE 51
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64