APPENDIX C
ATTENDANCE ANALYSIS BY MEETING TYPE 2009 - 2010 2009
Meeting Type
Flat NH
Both TOTAL
Number of Meetings 109 167 69
345 Total Average
Attendance Attendance 306,993 549,799 380,379 1,237,171
2,816 3,292 5,513
3,586
Number of Meetings 111
176 47
334
2010 Total
Attendance 310,377 540,344 346,933
1,197,654
Average
Attendance 2,796 3,070 7,382 3,586
ATTENDANCE ANALYSIS BY DAY OF WEEK 2009 - 2010 2009
Day of Week
Sunday Monday Tuesday
Wednesday Thursday Friday
Saturday TOTAL
Number of Meetings 81
36 29 39 52 55 53
345 Total Average
Attendance Attendance 306,355 126,792 103,470 122,897 195,788 188,210 193,659 1,237,171
3,782 3,522 3,568 3,151
3,765 3,422 3,654 3,586
Number of Meetings 80 32 26 43 49 54 50
334
2010 Total
Average
Attendance Attendance 275,693 110,277 102,827 143,403 193,620 201,821 170,013
1,197,654
3,446 3,446 3,955 3,335 3,951 3,737 3,400 3,586
ATTENDANCE BY AFTERNOON & EVENING MEETINGS 2009 - 2010 2009
Meeting
Afternoon Evening
TOTAL
Number of Meetings 220 125
345 Total Average
Attendance Attendance 888,218 348,953
4,037 2,792
1,237,171 3,586
Number of Meetings 214 120
334
2010 Total
Attendance 835,999 361,655
1,197,654
Average
Attendance 3,907 3,014
3,586
ATTENDANCE ANALYSIS BY NO. OF RACES ON RACECARD 2009 - 2010 2009
No. of Races
6 7 8
TOTAL
Number of Meetings 14
272 59
345 Total
840,288 362,576 1,237,171
Average
Attendance Attendance 34,307
2,451 3,089 6,145 3,586
Number of Meetings 9
258 67
334
2010 Total
783,960 396,513
1,197,654
Average
Attendance Attendance 17,181
1,909 3,039 5,918 3,586
PAGE 46
STRATEGIC MARKETING GROUP REPORT TO HRI BOARD
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