ATTENDANCE BY RACECOURSE 2009 - 2010 Racecourse
Number of Fixtures 2009
Ballinrobe
Bellewstown Clonmel Cork
Curragh
Downpatrick Down Royal Dundalk
Fairyhouse Galway
Gowran Park Killarney Kilbeggan Laytown
Leopardstown Limerick Listowel Naas
Navan
Punchestown Roscommon Sligo
Thurles
Tipperary Tramore Wexford TOTAL
9 5
12 19 19 10 12
29 22 12 17 10 7 1
23 20 10 14 17 18 8 7
11
12 11
10 345
Number of Fixtures 2010
9 5
12 19 19 9
12
26 18 12 15 11 8 1
22 18 10 15 15 17 9 9
10 12 11
10 334
Total
Attendance 2009
18,526 14,182 12,766 40,979 104,759 20,467 44,618 48,395 61,287 169,812 32,678 27,985 30,911 5,666
140,723 57,077 94,892 26,430 37,636 115,211
24,465 15,902 12,205 19,712
38,030 21,857
1,237,171
Total
Attendance 2010
22,675 15,374 13,465 38,082 110,980 21,711
43,542 38,406 47,607 177,574 26,663 29,188 35,800 3,050 121,373 59,251 96,690 23,810 32,136 111,276 27,728 18,744 9,998 18,892 33,810 19,829
1,197,654
Average
Attendance 2009
2,058 2,836 1,064 2,157 5,514 2,047 3,718 1,669 2,786 14,151 1,922 2,799 4,416 5,666 6,118
2,854 9,489 1,888 2,214 6,401 3,058 2,272 1,110
1,643 3,457 2,186 3,586
Average
Attendance 2010
2,519 3,075 1,122
2,004 5,841 2,412 3,629 1,477 2,645 14,798 1,778 2,653 4,475 3,050 5,517 3,292 9,669 1,587 2,142 6,546 3,081 2,083 1,000 1,574 3,074 1,983 3,586
4,149 1,192 699
-2,897 6,221 1,244 -1,076 -9,989 -13,680 7,762 -6,015 1,203 4,889 -2,616
-19,350 2,174 1,798
-2,620 -5,500 -3,935 3,263 2,842 -2,207 -820
-4,220 -2,028 -39,517
Variance
Variance +/-
22% 8% 5%
-7% 6% 6%
-2%
-21% -22% 5%
-18% 4%
16%
-46% -14% 4% 2%
-10% -15% -3% 13% 18%
-18% -4% -11% -9% -3%
APPENDIX C
STRATEGIC MARKETING GROUP REPORT TO HRI BOARD
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