APPENDIX A
ON-COURSE BOOKMAKERS VIEWPOINTS
STAKEHOLDERS MEETING WITH STRATEGIC MARKETING GROUP INBA:
BRIAN GRAHAM (CHAIRMAN) CIARAN SKELLY FRANCIS HYLAND
The suggestions for improving on-course attendances are:
1. Have more mixed meeting – attendance records show that these are more popular that simply all National Hunt and all Flat cards. 2. Standardise all admission charges. 3. Target bonus prizes for those that attend a given number of meetings. 4. Look at value for money packages ie. Down Royal punters pack. 5. Tote & Bookmakers bet FPP. 6. Delay live non-commercial pictures. 7. Marketing drive to attract OAP’s. 8. Ensure that there is a tax advantage for those betting at the track. 9. Stewards Enquiries made public. 10. Weigh-in in the Parade Ring. 11. A fine for connections of the winner of a sponsored race if the trainer and owner are both not present. 12. Multiple “No Frills Days” enhancements – ie buy 5 entrances for €50.
STRATEGIC MARKETING GROUP REPORT TO HRI BOARD
PAGE 37
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64