APPENDIX A
GOAL THREE - HRI STAFF VIEWPOINTS
GROW INTEREST LEVELS IN THE SPORT
PROPOSALS • Increase interest through media, especially with star horses against each other. Need to get good horses to stay and race here. • Get UK horses here. • Target over 65’s (or grey dollar). • A weekly podcast – put a podcast out every Friday evening. • Highlight and celebrate the top level Irish jockeys and trainers. • A jockey equivalent of Fantasy Football. • Try to attract pensioners to weekday meetings, make it comfortable for them and they will come for the social aspect, if nothing else.
OBSERVATIONS • Need to start by keeping our existing customers – very important. • RTE coverage needs to change. • Meeting with RCF had bookmaker present who asked “Most racegoers are 35+, why are we not targeting them?” • Our celebrities – the jockeys –, need to be more interactive, sign autographs etc. • Industry must support the sport.
ACKNOWLEDGEMENTS: Ciaran Conroy & Nessa Joyce for specific assistance with the Racecourse Marketing Review and Database & Ticketing Systems respectively.
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STRATEGIC MARKETING GROUP REPORT TO HRI BOARD
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