APPENDIX A
GOAL TWO - HRI STAFF VIEWPOINTS
RESTORE AND GROW THE LEVELS OF ATTENDANCE BY THE BETTING CUSTOMER AT THE RACECOURSE
PROPOSALS • If traditional ring is failing – then do something about it. • Wi-fi hotspots • Have the Tote minimum bet reduced to attract the people now retired with reduced income and looking for something to pass the time. • Some sort of punter-friendliness by bookmakers has to be promoted. To explain to people the “rules” to which bookies operate (each way terms, betting without favorites, etc,) the HRI “App” should include these terms so as the public are someway prepared and not going in to a possible embarrassing situation. Alternatively, an additional “App” could be developed?
OBSERVATIONS • If you go to the local betting shop you can see everything. • Integrity is essential. Insist on high standards. • “I cannot understand why racecourses are not proactive re betting ring, ie. The Curragh should move the betting ring/not blocking the way into the reserved enclosures”.
STRATEGIC MARKETING GROUP REPORT TO HRI BOARD
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