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GOAL TWO


The origin of this restriction was a compromise to enable the opening of on-course betting shops which was opposed at the time by the on-course bookmakers who perceived them as a threat to their business. The threat to the on-course bookmakers today comes from the more attractive betting platforms that are readily available to punters who stay away. On-course bookmakers need to realise that those who come through the gates are potential customers. The punter who stays away can never be their customer. The restriction which may have had some validity at a point in time must be removed immediately”.


(Full Report at Appendix B)


The extract below sets out the views of the on-course bookmakers.


“We, as on-course bookmakers, will be happy to endorse any suggestions which your Committee makes, provided ALL layers, whether recreational or professional pay the same levy and are treated equally.


We believe that the setup of wi-fi areas is simply to facilitate layers who do not want to pay a pitch fee or levy. The betting ring is wi-fi enabled and capable of including all layers provided they have an on-course permit.


With regards to the on-course betting shop taking singles, again we have no objections provided they are filled on seniority. We have paid levy and a pitch fee on a daily basis for the privilege of laying singles on the home meeting and are ourselves restricted from competing directly with the Betting Shop”.


(On-course bookmakers suggestions for improvement of attendances at racecourses are at Appendix A).


MARKET RESEARCH SUMMARY NOTES (BETTING)*


Horse racing is by far the sport most frequently bet on in Ireland with 33% of the population having had a bet. Horse racing is however, distorted by the ‘once a year’ market at 16% of the total, presumably the Aintree Grand National. The next biggest sport is soccer at 11%. 5% of people claim to back horses online, with golf, soccer and rugby attracting most of the online and exchange interest, reflecting the ‘in-running’/’in play’ market which is an emerging and rapidly evolving part of the betting market.


The Lottery and online poker are the principal other gambling interests of horse racing betters.


* Horse Racing Ireland National Survey 2010 - Racegoers & Betting Enthusiasts - B&A ** Horse Racing Ireland Year End Statistics


PAGE 16 STRATEGIC MARKETING GROUP REPORT TO HRI BOARD


Mobile betting apps are forecast to grow rapidly and they will accelerate the trend towards online betting.


Horse racing betting enthusiasts overall state that they are spending c25% less on all betting/gambling compared to last year.


Actual on-course turnover for 2010 declined by 10%. ** TOTAL BETTING


• Tote Betting


Down 10.0% from €181.8m to €163.6 Down 4.0% from €47.8m to €45.9m


• On-Course Bookmakers Down 11.9% from €121.9m to €107.4m • On-Course SP Shops Down 14.9% from €12.1m to €10.3m


(Betting research extracts are at Appendix E).


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