Continued success for breed


W


hy use Aberdeen Angus? The answer for me is easy: low maintenance + premium product = more profit.


Now I’m not a PR guru from the Aberdeen Angus Society, I am just the local club secretary who is a farmer and for me you can’t beat the Aberdeen Angus.


Low maintenance: my cows stay out all year round and it is a common joke in my area that they look as good after the winter as they do in the summer.


Angus cattle are great converters of forage and have the ability to produce the highest quality of beef naturally with a minimum of concentrate.


The hardiness and will-to-live of the Aberdeen Angus cross calf makes the breed ideal for crossing in both beef and dairy herds.


The smaller Aberdeen Angus calf (the breed has a shorter gestation period than continental breeds) leads to fewer calving difficulties which in return has a major economic impact on the herd, with less wear and tear on the cow giving her a longer breeding life.


Aberdeen Angus cross calves grow quickly and efficiently on the minimum of supplementary feed into highly acceptable quality cattle which meet the modern demand for medium- sized carcases and quality beef.


Heifers also make ideal suckler cows which are easily maintained, can calf at two years old, produce a calf every year and give plenty of milk to rear fast-growing calves.


Not to mention the fact that they are naturally polled which can save a lot of time and stress on both the farmer and the calf!


Premium product: A world renowned product, most people have heard the


For information on the Aberdeen Angus Breed


Gayle Bersey, South West Club Secretary


contact on 01503 240478


or visit websites: www.aberdeenangus-swenglandclub.co.uk or


www.lynher-valley-angus.co.uk


by GAYLE BERSEY


name Aberdeen Angus and associate it with quality beef.


Our Aberdeen Angus Cattle Society has even managed to get the name and quality out to those people that prefer Burger King to the local quality butcher.


With leading retailers such as Sainsbury’s, Marks and Spencer, Waitrose, Asda and Costco actively promoting Aberdeen Angus as the beef of superior eating quality, it has created great demand for Aberdeen Angus sired store and prime cattle.


To meet this demand, various producer groups will pay good premiums for store cattle and there is always great demand for cattle with a named Angus sire in markets these days. (It would be useful for auctioneers offices to have the name of the sire written on the passport!)


So you can see why farmers from all over the country are choosing Aberdeen Angus as quality butchers, multiple retail stores and top hotels and restaurants rediscover the superior eating qualities of Aberdeen Angus beef – a fact confirmed by independent scientific research at the world famous Rowett Research Institute in Aberdeen.


Farmers are choosing the Aberdeen Angus breed. Picture from I D & D Rowe


The continued success of the Aberdeen Angus breed is under- pinned by strong consumer trust and loyalty.


The Aberdeen Angus Cattle Society’s initiative to DNA test all bulls is reinforcing the good reputation.


Any cattle going through our schemes can be verified to ensure the consumer is getting the premium beef that offers flavour, taste, succulence and unbeatable eating quality.


When you put all these facts alongside


the stand our breed is taking on herd health status and the fantastic youth development programme which is helping young people learn new skills and confidence with cattle, why wouldn’t you pick Angus?


If you need any more info on Aberdeen Angus cattle, contact me on 01503 240478, email gayle@bersey.fslife.co. uk or visit our club website at www.aberdeenangus-swengland club.co.uk or the society’s website at www.aberdeen-angus.co.uk


PEDIGREE ABERDEEN ANGUS


Quality Bulls and females. Good growth rate and conformation.


Quiet. Elite Status Premium Cattle.


Health scheme. Breed plan. FABBL, TB FREE Delivery possible


I. D. & D. ROWE


Tel/Fax: 01736 364070 zennorbells@yahoo.co.uk


The Eastlea Herd of Pedigree Aberdeen Angus has a


PEDIGREE BULL


FOR SALE 16 month old by Lorabar Mighty Prince


Traditional type on health scheme Johnes, BVD & IBR and now an accredited herd


Tel. 07968892487 summer 2011 9


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