FEA TURE —D ELHI 2010 CO MMONWEAL TH GA MES
Network to Succeed
Director of Peddle Thorp India, Colin Rofe, believes the key to success in the Indian market is building networks. Rofe heads a consortium of six Australian design firms, which was awarded a multi-million dollar design consultancy contract for venues for the 2010 Commonwealth Games in Delhi.
the Games a fewdays fromopening, and the event bum- bled through, as he made sure things got done. Now, as the opposition parties in the countrydescribe the $6bn Games (double the $3bn budget) as a “very big scam”, Singh is going after senior Games officials to make them accountable beforethe courts; “pour encourager les autres”in the civil service. Investors, long burdened by the weight of bureaucracy but believing that a new India can emerge, should hope he succeeds. TheShunglu Committee,headed by India’s former
Auditor-General V.K. Shunglu, was formed by Prime Min- ister Singh immediately after the Commonwealth Games
ended.Its termsofreferenceincluded investigating weaknesses in management, alleged misappropriation, irregularities,wasteful expenditure, and wrongdoing in the conductofthe Games,and,recommending action on the
same.The committee has submitted six reports on host broadcasting, games village, city infrastructure, games venues,organising committee and the main reportonthe organisation and conductofCommon- wealth Games 2010. In its reportonbroadcasting rights,the Shunglu
Committee found serious fraud. The committee recom- mended the filing of criminal charges against top Prasar Bharati (Broadcasting Corporation of India) officials, including CEO B. S. Lalli. And almost all 500 pages of the second report by the Shunglu Committee is an indict- ment on the Commonwealth Games Organising Com- ➲
SPR IN G 20 11
Led by the Melbourne-based firm, the consortium includes ConnellWagner, SMEC (India), Marshall Day Acoustics (MDA), Sustainable Built Environment (SBE), and Simply Great Leisure (SGL). Peddle Thorp India was selected by the Delhi Development Authority (DDA) over French, British and Indian companies competing for the contract to design two games venues; a badminton and squash stadium at Siri Fort and a table tennis venue at the Yamuna Sports Complex.
Rofe attributes the consortium’s bid success to the team’s significant experience in sports planning and architecture; with Peddle Thorp having designed some of the venues for the Melbourne Commonwealth Games in 2006, including the Melbourne Sport and Aquatic Centre, Rod Laver Arena, and Hisense Arena.
“Another critical factor (to success) was our persistence during the phase when DDA was making its decision to award the contract,” said Rofe.
The bid’s success was further complemented by further input fromICN Victoria and Austrade’s NewDelhi-based market specialist,Amarbir Anand.“No doubt, we’ll continue to rely on Amarbir’s knowledge of the nuances of doing business in India for the rest of the contract,”confirmed Rofe.
According to Anand, doing business in India is not without difficulties, but it pays to be patient.“Businesses must really commit to making it in the Indian market. It may be a difficult market to break into, but once you’re in, the opportunities are tremendous,”he said.
Boasting a growth rate of 8.7%, India is nowAustralia’s fourth largest merchandise market and fifth largest merchandise trading partner; growing faster than any of the top 30 export markets. Two-way trade in goods and services has increased to more than $22.3bn in the last financial year.
According to Rofe, India’s tremendous capacity for growth makes it a crucial market for the company and its consortium partners. “India’s growth in a similar, but different manner to China, provides plenty of opportunities to those prepared to put in the hard yards,”he said.
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