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Stand out from the Crowd with Service Graphics’ New Barrier Skin


The Barrier Skin offers significantenvi-


of brands at outdoor events.The reusable Barrier Skin is aprint-ready fabric cover for crowdsafetybarriers.Ithas been designed to address the needs of eventorganisers, who want to achievestandout forbrands at high traffic events. BSkyB is the first company to embrace this new way of brand communi- cation, and recently used the innovative Bar- rier Skin at its Sky1“Got to Dance”studios. Enabling brands to stand out from the


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crowd, the Barrier Skin fits snugly over barriers in a matter of seconds. A huge move on from the current system (heavy printedcanvastied to abarrier using cable ties), the Barrier Skin is a smart alternative and enables brands to uti- lise barriers as if they were double-sided bill- boards.Itisthe ideal solution forbranding at festivals, sports events and concerts.


erviceGraphics,adivision of the St Ives Group, has launched an innova- tivenew product, especially designed to maximise the visibility


ronmental benefits too. It is made of light- weightStretchtexpolyester fabric,which is fully washable and foldable foreasy storage and delivery. TheBarrier Skin is reusable, which reduces the environmental impactof printing new graphics every year and lessens the need to dispose of branded materials afterone event.”Weare alwayslooking at innovative new ways of printing for our cli- ents and we immediately felt that the Barrier Skin provided asolution to utilisingsafety barriers in amorehigh qualityfashion. We arecertain our clients will also appreciate its reusable qualities,reducing the amountof wasteafter an event” said Scott King,Sales Director at Service Graphics. The method of printing is also very eco-


friendly.The fabric is dye-sub printedwith Rhotex water-based dispersed dyeinks. These areentirely environmentally friendly, reusable and disposable. They are also harm- less to the skin, completely odour-free and producenoVOCs.Barrier Skin is printedat


For further information visit: www.service-graphics.co.uk or www.st-ives.co.uk


ServiceGraphic’s Skelmersdale siteonthe Durst Rhotex 320 printer. TheRhotex is the leading textile printerinthe marketplace and is part of the ongoing investment within ServiceGraphics,reinforcing its reputation as themarket leaders in large format print and display.


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