FEA TURE —F UTURE I.T .A TS TA DIA &A RENAS
For the Minnesota Twins, Ballena
Technologies’ SRMS can show the
availability of each specific seat within Target Field and its associated price.
IMAGE: BALLENA TECHNOLOGIES
FUTURE IT —PARTtwo
taken months, was completed in weeks, and while the ticket office saved time and money, the donors benefited by controlling their specific selections. The result was a win-win.”
“The MLB MinnesotaTwins used our SRMS to migrate
all of their ticket holders from the old Metrodome into the new Target Field. Season and half-season plans were utilised in the SRMS for seat selection in Target Field, and theTwins were very pleased with results,” said Sheratt. Patrick Forsland,Manager,Minnesota Twins Target
Field Services Team, added: “Most teams that have movedintoanew facilityhaveassigned season-ticket locations,rather than have their fans selecttheir own seats. They have fans fill out a seat-preference question- naire, and then assign seats based on their priority-mod- el protocols and questionnaire responses. That was what we initially planned, until we discovered that Ballena had just developed their SRMS system. We were able to watch the system in action, and quickly determined to use SRMS. It gave our season ticket holders the ability to view every available seat at Target Field, see a simulated 3-D image of the ballparkfromthose seats,and select the seats thatbest matchtheir
desires.The Minnesota Twins, as an organisation, felt it was extremely important
PACIFA Decision’s event staffing solution uses 3-D models with views on paths and
access to enter the stadium. IMAGE: PACIFADECISION
At Target Field, Ballena Technologies also colour-codes the venue by availability based on the existing seating
inventory. IMAGE: BALLENA TECHNOLOGIES
to give our fans as much freedom of choice as possible in selecting their seats, and our season ticket holders have been happy with the process.”
Incident Tracking & Security Every head of security at sports facilities, particularly large stadiums, has to manage hundreds of stewards and homeland/local
authorityofficers.The big concernis how to make the right decisions when you have to fore- see the best security plan according to gameday specific parameters. For staffing, the key question is“Do we need 400 stewards or are 360 enough, and where are they the most useful to efficiently manage crowds interactions and provide the best security feeling for spectators?” Julien Piwowar, PresidentofFrench-based PACIFA
Decision, replied: “To answer these problematic situa- tions, PACIFA Decision is providing an innovative deci- sion-making tool.Our solution gathers various kinds of functionalities to manage staff, including cost and vul- nerabilities assessments on each access within the stadi- um and its surroundings.Our 3-D softwareisbased on multi-criteria analysis,realised with subjectmatter experts of the clientfacility. Combined with specific inputs foreach match, such as number of spectators
Stadia tests of PACIFA Decision’s event staffing solution included the charting of crowd management by anticipation
according to checking times on each access point. IMAGE: PACIFADECISION
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