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116 COMPANY


LEFT: Neo-Neon Deputy CEO, Jack Lee. BELOW: Showrooms filled with LED screen solutions.


NEO-NEON


“Entertainment lighting is not just a small part of our lineage, it is a part of our legacy and commitment to LED lighting for the future.” - Chairman Ben Fan.


guangdong, CHINA ASIA/PACIFIC/OCEANiA


Established in 1979 by Mr Ben Fan in Taiwan, Neo- Neon International Ltd has established itself under the umbrella of the group of companies Neo-Neon Inter- national. It was stock market listed on both the Hong Kong Stock Exchange (HKEX 1868) in 2006, and on the Taiwan stock exchange (TDR), in 2010 (911868). The company manufactures for the full range of light- ing applications and is the largest manufacturer in the world of Christmas and decorative lighting products. In 1989, Neo-Neon made the move from Taiwan to its current location of HeShan in the Guangdong Province, where manufacturing is cheaper and the company swiftly expanded its operations. This includ- ed the addition of not just lighting manufacturing, but


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also of printing presses and packaging manufacturing, enabling the company to control nearly all its ancillary requirements.


The current factory covers over 1,000,000 sq ft. This encompasses all the manufacturing facilities, as well as living quarters for its 12,000 full time employees. Staff accommodation ranges from blocks for the stan- dard workers, houses for management and an on-site hotel for visiting customers and staff. The inclusion of its own fire engine gives you an idea of the size of the complex.


The company manufactures lighting for six areas defined as, Domestic (China only), Electric (street lighting), LED tubes, Decorative, Commercial and Entertainment. China accounts for 20% of sales, although this is expected to grow to 25% - 30% in 2011. As well as manufacturing its own brand products, Neo-Neon OEM’s in various sectors for


manufacturers around the world.


Neo-Neon has produced entertainment lighting prod- ucts for nearly 25 years, and it has recently changed the product range image through the creation of two new brands, irradiant by Neo-Neon for general entertainment lighting, and Ilumenite for the profes- sional market. Both extensively utilise LED technology, a technology Neo-Neon was an early adopter of for use in decorative lighting, and it firmly believes this is the future of lighting. This is born out of its establish- ment of an LED chip manufacturing plant in 2009, which currently produces 600 million chips annually, and supplies around 40% of Neo-Neon’s chip require- ments. With over 200 engineers at the disposal of Neo-Neon, it is constantly developing new products for the en- tertainment market either by the development of LED screens and moving heads from its Geni Electronics


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