PROJECT DETAILS
Developer: SAMHI Hotels Pvt Ltd. Operator: Marriott International Concept Interior Design: Wilson Associates
Fairfield by Marriott India
Marriott International has reached a preliminary agreement to form a joint venture with SAMHI Hotels Pvt Ltd., a hotel and investment company based in New Delhi, to launch Fairfield by Marriott, a new hotel prototype designed specifically for the growing Indian business traveller.
The venture is expected to bring 2,500 guestrooms and approximately 15 moderate-tier hotels to India by 2015 in markets such as Bengaluru, Chennai and Hyderabad. “With a burgeoning middle class of
more than 200 million people, yet very few branded moderate-tier hotels to serve them, India presents a powerful growth opportunity for Fairfield by Marriott,” says Navjit Ahluwalia, Senior Vice President of Development in India, Marriott International. “With its expertise and relationships in the Indian market, plus the strong track record of its seasoned hospitality executives, SAMHI Hotels is an excellent partner for this venture.” Once completed, the venture will firmly
establish Marriott’s leadership position in the moderate-tier category in India, and support the company’s goals of expanding in India from 12 to 100 hotels across seven brands by 2015. Since opening its first hotel in India in
1999, Marriott has expanded its portfolio in the country to include the Courtyard by Marriott, Marriott Hotels & Resorts, JW Marriott, Renaissance, and Marriott Executive
restaurant serving authentic Indian cuisine, an expansive lobby with a bar lounge and 24/7 market for drinks and snacks, ample meeting room space with modern technology, and two fresh décor palettes, inspired by the rich colours of the peacock and Indian embroidered textiles, and by the spices of saffron and turmeric. Indigenous stone, wood and textiles will be used throughout the hotels.
The venture is expected to bring 2,500 guestrooms and approximately 15 moderate-tier hotels to India by 2015 in markets such as Bengaluru, Chennai and Hyderabad.
Apartments brands. The 155-room Fairfield by Marriott
prototype is a highly customised version of the company’s successful Fairfield Inn & Suites brand, which was created in 1987 and has grown to more than 660 properties throughout the United States, Canada and Mexico. Unique features of the new Indian prototype include a three-meal-a-day
“To design Fairfield by Marriott, we started
where we should – with the upwardly- mobile Indian business traveller,” says Shruti Gandhi Buckley, Vice President of the Fairfield by Marriott brand. “We believe we’ve developed a hotel prototype that is culturally relevant, meeting our guests’ unique needs around hotel living, dining, and socialising.”
07
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56