Modo Hotels India
Advaya Hospitality has unveiled a ‘stylish, affordable and musically inspired’ lifestyle brand that is set to make its international debut in Brazil and India.
Over the next three years, Modo will roll out in major metropolitan markets in Brazil, whilst a sister brand focused on the budget lifestyle segment will be launched in India. In Brazil, Modo will be developed by the newly formed ABR Brazil LLC, a joint venture between Modo and BridgeRock Capital Management LLC. Five to ten 150- room hotels will be strategically located in the fastest growing cities of Sao Paulo, Campinas, Curitiba, Vitoria and Manaus. Additionally, during the second half of 2011, a Modo sister brand will premier in India, creating a new market niche of budget lifestyle hotels. A minimum of five 60- to 80- room lodgings will be launched with limited food and beverage offerings and small meeting rooms. They will be located in the cities of Chennai, Tuticorin, Kakinada, Vizag and Vellore. Full-service hotels will feature Bauhaus-
style lofts, a restaurant, bar-lounge, courtyard with pool, meeting space, business centre, library, sundries/gift shop and high-tech gym. The RPM restaurant- lounge with its vast collection of vinyl records, CDs and MP3 content showcasing independent artists around the globe will take centre stage. “In music and design, Modo will have a huge international focus – the US, Brazil, India, China and Europe, among other countries,” says Chris Jones, Chief Development Officer for Modo and Advaya. “The language of music is universal. It cuts across borders, providing a way for people to do more fun things together. That makes music a perfect fit for our new global brand.” “While all properties will share design and music icons, Modo will be global in scope with the flexibility to scale up or down depending on the demands of the site and the local market,” Jones explains. “Our unique F&B concept will have a range of options, from a full service restaurant with a
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Modo will roll out in major metropolitan markets in Brazil, whilst a sister brand focused on the budget lifestyle segment will be launched in India.
vibrant bar scene to a cozy bar with a limited food and beverage menu.” Modo is backed by a team of industry
veterans with experience in managing and growing international hospitality companies. CEO John Russell is a former chairman of the American Hospitality & Lodging Association, a founding partner of NYLO Hotels and former chairman and CEO of the Hotel Division, Cendant Corp., now Wyndham
Worldwide. Chief Development Officer Chris Jones, responsible for the creation, design and development of Modo, is also a Nylo co-founder. Franchising is slated to begin later this
year with further expansion planned through a combination of acquisitions, new development and conversions of existing properties.
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