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Spotlight





Jason Bruges Studio W Hotel, Leicester Square


Birds eye view London’s first responsive façade artwork Photography: Chris Lopez


Jason Bruges Studio has helped create London’s first responsive and illuminated façade artwork at the new W Hotel, Leicester Square, London. The integrated public art installation, commissioned by developers McAleer & Rushe, captures the skyline via eight cameras mounted on the hotel roof. The panoramic view is recreated on the façade of the building using 600 fittings diffused through fritted glass. The dynamic artwork records the changing luminaires and colour of the surrounding buildings and skyline 24 hours a day. The content is interpreted as short performances on the facade during the hours of darkness. The performances will be different everytime you visit, automatically responding to seasonal change and special events around the building, such as film festivals, premieres and the Chinese New Year. The Barco fittings, which use four times less energy than traditional neon lighting, offer a unique colour rendering, allowing the artwork to portray pastel colours. This subtle but illustrious effect creates a


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new landmark in the busy Leicester Square vicinity. Gabby Shawcross, project designer, explains: ‘The combination of film and architecture on such a large and prominent site in central London is extremely exciting. The genuinely innovative and ground breaking piece, in London’s historic and premiere film location, captures the essence of the changing skyline on a daily basis.’ The piece reflects and celebrates the unique character of the location, which changes dramatically from day to night and from season to season according to cultural events taking place. The site has a long history in cultural diversity, dating back to the 19th century when Burford’s Panorama and Wyld’s Globe were open for visitors to experience scenery and imagery never seen before on such scale.


Contact


Lighting design: Jason Bruges Studio 020 7012 1122 www.jasonbruges.com Lighting manufacturer: Barco www.barco.com


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