IN60SECONDS Committed to Sustainability


MCI Copenhagen served as the housing bureau for the COP15 event in December 2009, manag- ing almost 100,000 room nights for the United Nations Climate Change Conference in Copen- hagen. MCI provided sustainability consulting services to the government, municipal, venue and tourism authorities. In June 2010, MCI organized the United Nations Global Compact Leaders’ Summit in New York. As the world’s largest UN business meeting to date, the Summit brought together 1400 C-level executives from business, government, civil society and academia to work together on building a “new era of sustainability”. A multi-offi ce team from MCI Brussels, Dorier and MCI Sustainability Services was responsible for Summit strategy, sustainable event manage- ment and a creative production that raised the bar on previous UN events.


Visit our Corporate Social Responsibility (CSR) blog www.lessconversationmoreaction.com for information on our latest initiatives.


New Event Networking and u p


Netherlands Germany Korea


2010/2011: Expansion News


Social Media Solutions


Poken is the revolutionary new social media device that bridges your real world and online identities. MCI believes that using the Poken device at your events can facilitate business networking opportunities to enhance interaction between attendees and maximize the event experience. Replacing traditional business cards with a Poken (a USB key ring preloaded with your contact details) allows you to track the true impact and value of your event. Visit


www.poken.com to fi nd out how Poken can add value to your events. pdated in 60 seconds Awards in2010


In June 2010, the Green Meetings Industry Council (GMIC) awarded the MCI COP15 team the IMEX Green Meetings Gold Award for outstanding environmental performance at a large event for their work on the United Nations Climate Change Conference in Copenhagen.


A prestigious CSR award was won by MCI Stockholm, named “Company of the Year” by The Mayfl ower Charity Foundation for Children in recognition of their continuing support and contribution to their annual fundraising campaign. Bo Mag- nusson, Managing Director of MCI in Scandinavia, received the award from Her Majesty Queen of Sweden at The Royal Palace in Stockholm in October 2010.


In October 2010, MCI in the UK won a MIMA Award for their “Get Creative” mailshot in the ‘Best Direct Marketing Campaign’ category. A fantastic opportunity to showcase their creativity and innovation in a strategic way, MCI in the UK demonstrated how they used a creative direct marketing campaign to develop new relationships and expand their client community, winning two major new clients as a result.


In November 2010, CEI Asia, one of the leading corporate event publications in the Asia-Pacifi c region, voted MCI the best event company in Asia. In 2010, MCI managed 220 events across Asia (an increase from 100 in 2009).


In May 2010, MCI merged with Eurocongress International and integrated the current MCI Amsterdam operations to form The Netherlands’ leading congress & event management company. Event Planners Australia (one of the major meeting and event companies in Australia with offi ces in Brisbane, Sydney, Melbourne, Hobart and Adelaide) also joined MCI in May. In August 2010, MCI Korea was established in joint venture with the leading Destination Management Company (DMC) in Korea, Kim’s Travel, and First Association Management Company (FAMC), Korea.


Acquisitions in early 2011 in Argentina and Dubai, of Kaizen Eventos and Infomed Events respectively, have strengthened MCI’s presence and value proposition in Latin America and the Middle East. The opening of a new offi ce in Munich, specializing in the healthcare sector, following a merger with EMC Event & Meeting Company GmbH, adds a further location to reinforce MCI’s position in Germany. These additions, whilst reinforcing its global position, will enable MCI to offer increasingly integrated solutions for clients in these markets. MCI now has offi ces in 45 cities across Europe, the Middle East, Asia-Pacifi c and South America.


Australia


Making a Difference: The Young Guru Academy


During the 2010 MCI Annual Business Meeting, in Istanbul, MCI staff worked with the Young Guru Academy (YGA), a Turkish charitable organization for the education of underprivileged children. Attendees at the meeting participated in a high energy, interactive session with YGA children and their teachers. The conference center, host hotels and local event planners all invested great amounts of time and resources to help make the graduation event for stu- dents of their Read, Think, Share leader- ship programme a success. MCI staff also made donations prior to the event of materials such as pens, paper and bags that could be used in schools and helped raise over €6000 towards building a new YGA library.


To fi nd out more about the Young Guru Academy visit www.yga.org.tr


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