IN THE NEWS
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Univision Radio Raises More Than $4.7 Million to Support Children with Cancer at St. Jude
I
n a nationwide effort to help fight childhood cancer and other deadly diseases, Univision Radio, the leading Spanish-language radio group in the United States, and its listeners raised more than $4.7 million in cash and pledges during the 14th annual Prome- sa y Esperanza (Promise and Hope) ra- diothon, which took place on February 3 and 4, benefiting St. Jude Children’s Research Hospital®, the nation’s top children’s cancer hospital. Univision Radio stations across the country and Puerto Rico dedicated more than 30 hours of programming to raising funds for St. Jude and its lifesaving medical research. During the two-day event, listeners committed to becoming An- geles de Esperanza (Angels of Hope) by making a donation of $20 per month. All funds raised benefit St. Jude and help to provide treatments, housing, food and transportation to patients and their families free of charge. During the Promesa y Esperanza ra-
diothon, St. Jude patients shared their stories live on air with Univision Radio listeners and volunteers. Additionally, several Latin celebrities joined the na- tional event by motivating listeners to become Angels of Hope through live radio interviews, recorded Public Service Announcements (PSAs), call- ins and continuous messages through their Facebook and Twitter accounts. Participating celebrities included Luis Enrique, Luis Fonsi, Angelica Vale, Ricardo Montaner, Juanes, Thalia, Paulina Rubio, Prince Royce, Belano- va, Julian Gil, Luz Rios, Noel Schajris, Alejandro Sanz, as well as some of Univision’s most popular television personalities Karla Martinez and Raul Gonzalez from “Despierta America” and Ilia Calderon from “Primer Im-
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Univision Radio stations around the U.S. help children with cancer at St. Jude. (PRNewsFoto/St. Jude Children’s Research Hospital)
pacto” and “Noticiero Univision Edi- cion Nocturna.” Eddie “Piolin” So- telo, la Dra. Isabel, Javier Romero, Enrique Santos, Raul Brindis, Dra. Aliza Lifshitz,Alberto Sardinas, Jose Fernadez, Carlos Calderon, Luisa Fer- nanda, and many other popular Univi- sion personalities gave their time and talent to help the children of St. Jude. New this year, Univision Network
and Univision Local Media used social media resources, such as Facebook and Twitter, and the St. Jude webpage, www.
promesayesperanza.org, to motivate fans to support the radiothon. Fans were encouraged to share photos and videos from the radiothon on their social me- dia sites, which helped to raise aware- ness about the work of St. Jude and the
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commitment of Univision to the hospi- tal. Despite the bitter cold and icy roads in many of the cities hosting the event, committed volunteers made their way to the radio stations and radio listeners responded with tremendous support for the children of St. Jude. “We are delighted to have been able
to support St. Jude’s mission via our Radio and Interactive platforms and through the work of some of Hispanic America’s most beloved personalities. We are proud to leverage our stations across the nation in support of the im- portant work of St. Jude Children’s Research Hospital,” said Peter Walker, president, Univision Local Media. “We are truly thankful to Univision Radio for its continued support of the
HISPANIC NETWORK MAGAZINE 77
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