HEALTHCARE
Discovery Familia Joins Forces With the President’s Challenge
Network Commits to Inspiring Hispanic Moms and their Kids to Adopt a More Active and Healthy Lifestyle
D
iscovery Familia recently an- nounced that it will join forces with
The President’s Council on Fitness, Sports and Nutrition (PCFSN) through their President’s Challenge program to become a leading advocate among Hispanics for the “Million PALA Chal- lenge.” The goal of the “Million PALA Challenge,” which was launched last September by PCFSN and the First La- dy’s Let’s Move! initiative to fight child- hood obesity, is to motivate at least one million Americans to earn their Presi- dential Active Lifestyle Award (PALA) by this September. The Presidential Active Lifestyle
Award (PALA) is for people of all ages, backgrounds and abilities who want to jumpstart or maintain a healthy life- style. To earn a PALA, youth ages 6-17 must participate in moderate to vigor- ous physical activity for 60 minutes (30 minutes for adults) at least five days a week for six weeks. Upon completion,
participants can earn a certificate of recognition signed by President Barack Obama. As the leading network dedicated
to the needs of Hispanic moms and preschool children, Discovery Familia has pledged to further drive awareness and involvement, through a number of on air, off air and grass roots initiatives that are aimed at encouraging Hispan- ic moms and their kids to get informed and sign-up to get fit. “We are thrilled to partner with Dis-
covery Familia to promote the Million PALA Challenge within the Hispanic community,” said Shellie Pfohl, execu- tive director of PCFSN. “It is critical to the future of our nation that all Ameri- cans find ways to be active with their families so that we can raise a healthier generation of kids.” Today in America, nearly one-third
of youth are either overweight or obese. The national obesity epidemic is also a
point of concern for Hispanics in the U.S. This is supported by data from the Centers for Disease Control and Pre- vention, and a recent study conducted by the network that looks into the is- sue in terms of mothers and children. Below are some startling facts: Hispanic adults have the second
highest rate of obesity at 27.8% (behind non-Hispanic blacks). In terms of gen- der, Hispanic women have a higher rate of obesity than men (29.4% vs. 27.8%). Yet, according to the Discov- ery Familia study, Hispanic moms still consider themselves healthy, despite having limited information on health and nutrition. Obesity prevalence among pre-
school aged children (2-4 years old) ranks high among Hispanic children at 18.5%. However, statements by His- panic moms regarding their child’s weight in the recent Discovery Familia study reveal a disconnect between their perception and the child’s actual Body Mass Index (BMI). In March, Discovery Familia intro-
duced a brand new series during its Discovery Kids block, “Bo on the Go” that aims to instill a love for exercise in children. Bo, a positive, super en- ergetic and inquisitive young heroine, along with her young friend Dezadore dragon “Dezzy,” will encourage chil- dren at home to go on amazing adven- tures by actively joining her in a vari- ety of movements that assist her on her quest. By promoting an active lifestyle and an active mind, this new series, which airs from Monday to Friday at 12 PM ET / 2 PM PT, is the perfect on air complement to the campaign and tool for moms to watch and share with
their children. Source: HispanicPRWire
52 HISPANIC NETWORK MAGAZINE Celebrating 19 Years of Diversity
www.hnmagazine.com
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