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The school may even have arts and crafts events where you can showcase your work for little outlay. If you aren’t a parent, think about places within your own environment where you can talk to others about what you do, this could be at work, at the gym, gatherings of family and friends. If you talk enthusiastically about your work, it is surprising how easily and quickly people will get behind you.


Networking in this way isn’t the sole preserve of designer-makers and artists. After years of being seduced by new technologies, the corporate world is reverting to face to face liaising to secure new business. So, don’t be afraid of networking with large companies, they are just people and they are changing their methods in finding new talent, whether that be artists to put work on office walls, graphic designers offering something new and quirky or journalists promoting the business in a fresh way. Be confident and personable, they may not be able to


accommodate you straight away but if you leave them with a great taste of your work and who you are, they will consider you in the future.


It’s just not enough these days to be producing great work. To get work “out there” designer-makers and artists need to have effective marketing strategies. If you are promoting a visual product, consider investing in some printed postcards showing examples of your best work. Think about your target audience and how best to get them to see who you are. There are places in your community that will allow you to show your promotional literature; ask at your local café, library, arts centre, gym, to name but a few.


Give yourself the edge and promote you, the artist. Step off the cliff and you just might fly.


Image courtesy of Mike Crowe “Face to Face Networking” Illustration by Siobhian Carroll


Spring 2011 | ukhandmade | 45


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