This page contains a Flash digital edition of a book.
pack ready to send out to potential stockists. This should include: a welcome letter to introduce yourself, company history and successes, current trade price list, product list with clear descriptions, dimensions and colour choices available, a photo reference CD featuring photos of all the products available (including some of different colourways) and a trade order form. Also include your minimum order and other details such as your terms and conditions stating your policies on refunds, postage costs and delivery times.


Heidi suggests you always do your


research and try to find outlets where your products will fit into an existing range or compliment what the shop already has.


If designer-makers really want to give up the day job and make a living doing what they love then wholesaling is worth a try. The only way to challenge the idea that handmade is exclusive and overpriced is to get a higher visibility for handmade products.


If you are thinking of taking a big leap into wholesaling your products, Noisette Marketing is running a


“Handmade to Highstreet” workshop which will help you formulate a bespoke wholesale strategy and action plan to help you get your products accepted by retailers. For more information visit: http://noisettemarketing.com/workshops/


Special thanks to: Jane Lindsey of Snapdragon Steve Clawson and Heidi Bowman of Giddy Kipper.


Images courtesy of Giddy Kipper and Snapdragon.


Spring 2011 | ukhandmade | 13


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