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Design Direction: Research and planning just got a whole lot more productive. Here you can find interpreted consumer behaviour and macro trends for your specific product area, from accessories to sports, and 16 specialist product areas in between. Plus, there’s every key item and silhouette (with original, downloadable CADs), key fabric and detail you must have for the season.
Collections: Design direction turns into actual, usable mood board collections for the season. Choose from multiple design stories per product area, each complete with downloadable CADs, colour palettes and fabrics, which are ready for you to take and use immediately.
Trend Analysis: Get live reports of what is happening around the world, seen through the eyes of a designer, with your perspective front of mind. Seize emerging trends, discover inspirational collections and ranges, view street shots, catwalks, print and patterns, and, crucially, local confirmations of WGSN global trends. Tis is your real-time 360-degree view and confirmation of the world of fashion, style and design.
Product Updates: All new to WGSN, update your womenswear and menswear bestselling items and core product so that it moves seamlessly from season to season, and stays on trend.
Design Files: Te street, pop culture and the vintage world do not keep to tidy, evenly spaced, biannual seasons. Trends emerge, merge, evolve and move on. We capture them - identifying, defining and shaping moods, key items, fabrics and details. Use these seasonless collections as they are released, or meld them gradually into your long-term planning.
Close-to-Season: You have immersed yourself in the WGSN Catwalk analysis; you regularly look at the Celebrity section of the Inspiration zone; now, as the season gets closer and closer, you must be ready to respond. Zero-in on the prevailing moods, and be sure you have the key items, fabrics and details, complete as always with downloadable CADs, think of this as your ultimate quick-response vehicle.
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