FocusSPAIN


winning AWP was defined by the amount was in the cashbox after usually three months in test. The manufacturer could only react after this time which led to the effect of an AWP either being a success or failure, nothing in between. Today AWPs are being linked together so that real-time information on game play, stakes and wins. This information can be assessed immediately and aids manufacturers to understand better how well their machines are being played. This surely will have a knock-on effect for game developers with the strategy being to introduce games that are more liked and so create greater revenue. Manufacturers can align and alter the games so that in future a game may no longer be classified as either a success or a failure.


(Top to bottom)


Jens Stradtmann, CEO of Merkur Gaming with


Sonia Peňa Knecht and F. Hernán Martín of Sente; Andrew Davies and John Le'Burn of JPM; The MEI team at FER Madrid.


ROULETTE A REAL ARCADE SUCCESS Electronic roulettes are a success story in the Spanish arcade market. Electroncek’s electronic roulettes are the market leader with their distributor Dosniha having introduced 1,200 (which represents 10,000 individual game positions) to the market since 2003. The quality, reliability and design stand out here. These features seem to dominate operator preference. The Grand Jeu from Austria’s Amatic Industries is distributed by Comatel with getting on for 700 complete rolutte machines in Spanish arcades. New to the exhibition was the Grand Jeu Double from Amatic Industries with two roulette wheels and four large LED screens making it really stand out. The Alfa Street roulette was also on display on the Comatel stand along and further brands were on display on their distributor stands.


PLEASE BE SEATED Gaming players need to sit comfortably to be able to spend longer periods at the gaming machines. Here operators know the importance of investing in very good chairs with Styl Game and Patir playing an important role. Patir was exhibiting for the seventh time at the FER, stating customer references such as Egasa, R.Franco, Novomatic, Sente, Dosniha and Gi-Games.


TO CONCLUDE Both the continuing economic crisis and the smoking ban are having a strong negative effect on the Spanish gaming industry. Nevertheless, the AWP industry is still huge in Spain and many companies are looking at how to bring new innovations to the Spanish player to rekindle the market. It will surely take at least a year before earnings rise again and when they do, the Spanish market will be able to invest in the new ideas and innovations that were on clear display at the FER.


G3 I MAY 2011 I PAGE 53


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