FocusSPAIN


AWPs on show featured just one game, with companies including Bally Wulff offering game updates via a USB stick.


Characteristically, Novomatic had a strong presence at the FER. The important and decisive role Novomatic has played, and continues to play, in shaping international markets can be applied to the Spanish street sector. Many industry players were surprised to the level of investment Novomatic has dedicated to the video-based AWPs in the Spanish type B market, given the


preference Spanish player have historically displayed towards reel-based games and hybrids? However, the volume of video-only products on display at FER shows how much the market has changed and how much of a game-changer Novomatic continues to be in the markets it serves. Pioneering multi-games in the market, American Poker II is a type B1 product for bars, while the Novo Line Salon is a solution for the B2 arcade market. The latter has nine games included.


G3 I MAY 2011 I PAGE 49


(Top) Frank Ziegler of Spirit Gaming with


Jürgen Stühmeyer of the Gauselmann Group.


(Middle)


Management of the Schmidtgruppe and Bally Wulff.


(Abopve) Christian


Reibenspiess, CEO of Novomatic in Spain.


Aristocrat has been active in the Spanish street market for three years with its type B arcade solutions. The focus for one of the world’s largest casino slot manufacturers is to bring its expertise to the arcade market in Spain. The company’s success is based upon taking its best-performing titles from the casino sector and converting these titles to deliver the same type of thrills in the Class B market. The company’s unique video reel style, derived from casino floor game play, is proving popular both with players and with leading regional


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