Focus CAMMEGH
acknowledge it and defend against it." Just as the continuous shuffler defends against card-counting in black jack, Cammegh's Mercury 360 RRS has proven itself a must-have product for the online gaming industry and provides an insurance policy for operators worried about advantage play in their own land- based locations.
PUTTING ON A PROPER DISPLAY Asked to name his most satisfying installation Andrew Cammegh shocks with a non-wheel response, naming the addition of Billboard displays to every Holland Casino roulette and Punto Banco gaming table as his favourite. Taking a tour of Cammegh's graphics studio, in which its team creates the bespoke graphics driving the stunning 24ins. 1920 x 1200 superHD screens, shows the same level of care and attention as is lavished over their roulette wheels.
The Billboard displays are commonplace in casinos all over the world, which in its self is a testament to the screen’s clarity, width of viewing angle and industrial build quality fit for purpose in a state of the art 24/7 casino environment. The Billboard is perfectly crafted for its role, delivering durability and screen resolutions at the highest possible level from whatever angle you care to view the display.
"The display is not a passive instrument, but rather a tool that should be used as a contributor to revenue, offering a value- added return on investment through the use of advertising and innovative side bets, such as PowerPlay," commented Mr. Cammegh. "Operators want seamless integration with both automated and live wheels and need a product that is of consistent quality as the wheels themselves. As such we maintain the same level of attention to detail that is consistent with our core product."
Available in upgradeable single- or double-sided options, landscape or portrait, the simple addition of back-to- back displays can be retro-fitted within the casino as Cammegh has considered all operational practicalities. The Billboard's graphics fly-thrus can be customised to show the casinos own chips and cloth and even synch to the type of live wheel the operator is using, be it Starlight, Crystal or traditional. If the wheel is not one of its own designs with in-rim sensors, Cammegh's Eyeball can be easily fitted to deliver the results to the Billboard display. "The success of the Billboard display is quantifiable in the fact that approximately 25 per cent of our business is now generated through our display range," stated Mr. Cammegh.
Each Billboard display also links with Cammegh's Pitboss Wheel analysis tool, which delivers not just table numbers but catalogues the serial numbers of the wheels and studies table activity that can be accessed via a simple web browser from any location. Used in conjunction with the Pitboss Td keypad, the dealer can enter drop and float figures, which shows both table and dealer performance and productivity. The keypad has been installed on every live table within the network of Holland Casino's location in the Netherlands, as the unit isn't exclusive to roulette and can be used with poker and blackjack, capturing results and game data and linking it to data warehousing processes.
G3 I MAY 2011 I PAGE 46
“A roulette wheel - is the iconic symbol of a casino and to
create such a lovely thing, working with my brother and
parents is a genuine pleasure and a matter of pride.” Andrew Cammegh.
THE FINAL WORD "Roulette is an absolute product; the marriage of eight or nine different trades," stated Mr. Cammegh. "A Cammegh roulette wheel is an extremely difficult thing to produce - but the end product is a thing not only of beauty, but is also an example of high precision engineering. A roulette wheel starts its journey as a number of different components and leaves our factory as a beautifully crafted, complete product. It is the iconic symbol of a casino and to create such a lovely thing, working with my brother and parents is a genuine pleasure and a matter of pride. We are very fortunate to work with the team we have assembled and who continue to be as passionate and ambitious for the future as we are."
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