Focus


CAMMEGH


12 Raw materials Aluminium cylinders


Mercury 360’s game engine, including: four totally discrete in-rim sensors, an electronic digital level, Ethernet port tamper sensor, real-time rotor analysis and comprehensive game log.”


Serving international markets from its base in Kent, Cammegh has established a small intimate network of distributors. In South and Latin American markets, Hector Collazo of Caribbean Gaming Distributors has recently begun working with Cammegh to deliver local customer service, while a long-standing relationship in France is enjoyed by Cammegh with local distributor Jean Luc Profumo of Proced. However, for the most part Cammegh choose to serve international customers directly. In markets such as New Zealand and Australia, for example, two countries you could not place further from England, Cammegh has forged strong bonds in markets that are heavily invested in the game of roulette. "It is essential that we serve certain markets directly," insisted Mr. Cammegh of the company's customer base in Australasia. "The knowledge and the understanding of the game is very acute. They know the subject incredibly well and as such we believe it is important we deal directly in those markets."


Since first pondering upon the practicalities of improving the design of the roulette wheel, Bill Cammegh and his sons have continued to innovate; to push the envelope in the pursuit of perfection.


Taking shape The famous Cammegh turret


Their genuine interest in making every aspect of their portfolio the very best possible product for the customer is probably the biggest single reason for their success. "Innovation is literally at the centre of our wheel with the maintenance-free for life bearing. The first wheel that my father made, incorporating as it did curved pockets, was different from anything anyone had ever produced," stated Andrew Cammegh. "That innovation continues today as we finalise the roll-out in the UK for almost 100 Billboard displays for Gala Coral, the majority of which are linked to Mercury wheels. From our wheels to our displays, everything is part of our wheel-centric innovative approach to delivering the best experience for operators and players alike."


ALL-ENCOMPASSING PRODUCT While some would argue that live roulette is something of a narrowing niche, Cammegh's expansion into automated wheels and Internet-specific products has meant that the company has kept pace with the changing tastes for roulette across a host of delivery mediums. The company has shown that it takes seriously all aspects of roulette, having developed its hugely successful Slingshot 2 automated wheel, a staple of the finest multi-player roulettes, Cammegh has also newly launched the Mercury 360 RRS (Random Rotor Speed) wheel. "Operators streaming live roulette games over the Internet have, in the past, had to cut


G3 I MAY 2011 I PAGE 45


3


“You can see the evolution from the


first Mercury wheel to this incarnation. The depth of


knowledge in this


wheel is remarkable as it addresses all the issues raised by


the game of roulette. All our


understanding, all


the things we have learned have been poured into the


Mercury 360’s game engine."


Andrew Cammegh.


The Mercury 360 RRS wheel delivers upon the two biggest questions posed by operators regarding performance and security, as it randomly changes the rotor speed while in play. The wheel improves revenue and security for Internet operators and with a whole new iPod generation of players visiting land-based locations, with a view to gaining advantage within live gaming premises, there is an increasing interest for offline operation. There's also an ongoing movement towards the future in combining both live and Internet games streamed from in-venue wheels. For operators with a mind to future-proofing their investment, the Mercury 360 RRS is a product that we're likely to see much, much more of in both online and live operations.


"Roulette is the only casino game where the shuffle is performed in front of people's eyes," explained Mr. Cammegh. "If players are seeking to gain an advantage in this area then we have to


The final spin Detailing and engraving


short the time players had to bet on each game, as they were at potential risk of players using the ball and rotor speeds to gain an advantage," described Mr. Cammegh. "Companies such as Evolution Gaming have seen a 20 per cent improvement in productivity as a result of switching to Mercury 360 RRS wheels, which allows them to call ‘no more bets’ at the normal time while maintaining absolute security."


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68