Focus CAMMEGH
The finest family of casino products
Cammegh has seamlessly blended traditional manufacturing, precision engineering and high technology in its range of beautiful products
Stocks and shares may rule the gaming business outside of the EU, but within Europe it's privately held family businesses that form the majority of the casino equipment sector. From multi- national giants to specialist firms that offer richly detailed products, private family-run businesses form the heart of the gaming industry in Europe. Sitting straight and centre within this group, Cammegh is not just a brand, it's a family business that produces an iconic gaming product which is synonymous with the very finest quality. At a time in which so much of the world's products are now produced in the Far East, Cammegh is a British designer, manufacturer and supplier of its entire range of products, the majority of which are produced in- house at its facility in Bethersden in the English county of Kent.
At the heart of every Cammegh roulette wheel (literally), is the maintenance-free for life bearing that was created by company founder, Bill Cammegh. Now the Chairman of the company and still playing an active role in the development of new products, while his wife Barbara deals with all the licensing requirements for every jurisdiction into which Cammegh sells its equipment; two generations of the family continue to play key roles in the development and expansion of the business. Familiar to anyone visiting a casino trade show in the last decade, brothers Andrew and Richard Cammegh have continued their father's tradition of quality and innovation, expanding the range of products offered
“Customers have to have absolute
confidence in the product they buy from us, which
means that we have
to maintain complete control over the manufacture of
every aspect of our
product. Customers buy with absolute
confidence because we do everything in- house."
Andrew Cammegh.
by the company while ensuring the highest levels of customer service.
CONTROL IS EVERYTHING Andrew and Richard have also continued to invest in the business, eschewing traditional ROI constraints. One of the striking comparisons between stock driven companies as opposed to private family businesses, is the shift in emphasis from short-term reactionary decision-
G3 I MAY 2011 I PAGE 42
making to long-term strategic planning. Cammegh's decision to invest in its own in-house CNC workshop would have baffled a public firm's finance department. Such an investment can't be rationalised into quarterly reports, but in the commitment Cammegh has invested in its products, in its customers and its brand. "Customers have to have absolute confidence in the product they buy from us, which means that we have to
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